DETAIL KOLEKSI

Antesedan dan kosekuensi dari attitude terhadap kosmetik halal


Oleh : Elita Mardani

Info Katalog

Nomor Panggil : 022002001166

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Asep Hermawan

Subyek : Marketing -- Management

Kata Kunci : halal cosmetics, halal logo, halal brand image, halal awareness, religiosity, attitude, and behavior

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2024_TA_SMJ_022002001166_Halaman-Judul.pdf 11
2. 2024_TA_SMJ_022002001166_Lembar-Pengesahan.pdf 6
3. 2024_TA_SMJ_022002001166_Bab-1-Pendahuluan.pdf 13
4. 2024_TA_SMJ_022002001166_Bab-2-Tinjauan-Pustaka.pdf 14
5. 2024_TA_SMJ_022002001166_Bab-3-Metodologi-Penelitian.pdf 14
6. 2024_TA_SMJ_022002001166_Bab-4-Analisa-dan-Pembahasan.pdf 22
7. 2024_TA_SMJ_022002001166_Bab-5-Simpulan.pdf 5
8. 2024_TA_SMJ_022002001166_Daftar-Pustaka.pdf 6
9. 2024_TA_SMJ_022002001166_Lampiran.pdf 17

P enelitian ini bertujuan untuk menganalisis pengaruh kesadaran penggunakosmetik halal berdasarkan Halal Logo, Halal Brand Image, Halal Awareness,Religiosity, Attitude, dan Behavioral Intention. Data diperoleh melalui penyebarankuesioner secara online kepada konsumen yang menggunakan atau membeliproduk kosmetik halal. Sampel penelitian terdiri dari 200 responden yang dipilihdengan menggunakan teknik purposive sampling. Metode analisis data yangdigunakan adalah Structural Equation Model (SEM) dengan menggunakanperangkat lunak AMOS 24.Hasil penelitian menunjukkan bahwa dari sembilan hipotesis yang diajukan, enamhipotesis diterima dan tiga hipotesis ditolak. Hipotesis yang ditolak adalah HalalLogo tidak memiliki pengaruh positif terhadap Attitude, Halal Brand Image tidakmemiliki pengaruh positif terhadap Behavioral Intention, dan Halal Awarenesstidak memiliki pengaruh positif terhadap Behavioral Intention.

T his research aims to analyze the influence of awareness of halal cosmetics usersbased on Halal Logo, Halal Brand Image, Halal Awareness, Religiosity, Attitudeand Behavioral Intention. Data was obtained through distributing onlinequestionnaires to consumers who use or buy halal cosmetic products. The researchsample consisted of 200 respondents selected using purposive samplingtechniques. The data analysis method used was Structural Equation Model (SEM)using AMOS 24 software.The results showed that of the nine hypotheses proposed, six hypotheses wereaccepted and three hypotheses were rejected. The rejected hypothesis is that HalalLogo does not have a positive influence on Attitude, Halal Brand Image does not have a positive influence on Behavioral Intention, and Halal Awareness does nothave a positive influence on Behavioral Intention.

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