Antecendents of visit intention: the role of religiosity and halal awareness
Info Katalog
File Repositori
Nomor Panggil : 022001903008
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Asep Hermawan
Subyek : Tourism - Religious aspects - Islam
Kata Kunci : religiousity, halal awareness, destination image, and destination trust, visit intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001903008_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TA_SMJ_022001903008_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001903008_Bab-1-Pendahuluan.pdf | 9 | |
| 4. | 2023_TA_SMJ_022001903008_Bab-2-Tinjauan-Pustaka.pdf | 15 |
|
| 5. | 2023_TA_SMJ_022001903008_Bab-3-Metodologi-Penelitian.pdf | 9 |
|
| 6. | 2023_TA_SMJ_022001903008_Bab-4-Analisis-dan-Pembahasan.pdf | 8 |
|
| 7. | 2023_TA_SMJ_022001903008_Bab-5-Kesimpulan.pdf | 3 |
|
| 8. | 2023_TA_SMJ_022001903008_Daftar-Pustaka.pdf | 7 | |
| 9. | 2023_TA_SMJ_022001903008_Lampiran.pdf | 9 |
|
W isata halal dapat menjadi terobosan dalam upaya menarik minat masyarakat Indonesia untuk meningkatkan peluang pariwisata, serta kunjungan wisatawan mancanegara menjadi pemain kunci perekonomian Indonesia. Tujuan dari penelitian ini adalah untuk mempelajari pengaruh religiusitas, kesadaran halal, citra destinasi, kepercayaan destinasi terhadap niat berkunjung. Penelitian ini adalah seluruh masyarakat yang beragama Islam yang berjumlah 314 responden. Populasi sebanyak 314 responden dianggap cukup dalam penelitian ini oleh penulis. Teknik pengambilan sampel adalah non-probability sampling dengan jenis teknik purposive sampling yaitu teknik pengambilan sampel dengan pertimbangan tertentu. Karena tidak adanya kerangka sampel bagi calon wisatawan muslim, maka penelitian ini menggunakan purposive sampling. Penelitian ini menggunakan analisis Structural Equation Modeling (SEM) dengan teknik analisis Partial Least Squares (PLS) berdasarkan variansi untuk analisis data. Berdasarkan hasil pengujian hipotesis diperoleh beberapa temuan penelitian yaitu Religiusitas berpengaruh positif dan signifikan terhadap Halal Awareness. Religiusitas berpengaruh positif dan signifikan terhadap Destination Image. Halal Awareness berpengaruh positif dan signifikan terhadap Visit Intention. Destination Image berpengaruh positif dan signifikan terhadap Visit Intention. Destination Image berpengaruh positif dan signifikan terhadap Destination Trust. Destination Trust berpengaruh positif dan signifikan terhadap Visit Intention. Berdasarkan temuan penelitian, penelitian ini menyimpulkan bahwa Visit Intention dapat dilakukan dengan meningkatkan Religiusitas, Halal Awareness, Destination Image, dan Destination Trust.
H alal tourism could be a breakthrough in efforts to attract Indonesian people to increase tourism opportunities, as well as international tourist visits key players in the Indonesian economy. The purpose of this research is to study the effect of religiousity, halal awareness, destination image, destination trust on visit intention. This study is all the people who are Muslim, totaling 314 respondents. The population of 314 respondents was considered sufficient in this study by the authors. The sampling technique is non-probability sampling with this type of purposive sampling technique, which is a sampling technique with certain considerations. Due to the absence of a sample frame for prospective Muslim tourists, this study used purposive sampling. This study used Structural Equation Modeling (SEM) analysis with the Partial Least Squares (PLS) analysis technique based on variance for data analysis. Based on the results of hypothesis testing, several research findings were obtained, namely Religiousity has a positive and significant effect on Halal Awareness. Religiousity has a positive and significant effect on Destination Image. Halal Awareness has a positive and significant effect on Visit Intention. Destination Image has a positive and significant effect on Visit Intention. Destination Image has a positive and significant effect on Destination Trust. Destination Trust has a positive and significant effect on Visit Intention. Based on research findings, this research concludes that Visit Intention can be carried out by increasing Religiousity, Halal Awareness, Destination Image, and Destination Trust.
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