Anteseden dan konsekuensi dari food quality

DETAIL KOLEKSI

Anteseden dan konsekuensi dari food quality

Oleh : Yowvy Harjanti

Info Katalog

Nomor Panggil : 022001901175

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Asep Hermawan

Subyek : Marketing - Management;Food industry and trade - Quality control

Kata Kunci : atmosphere, attentiveness, food quality, reliability, responsiveness, revisit intention.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001901175_Halaman-Judul.pdf	11
2.	2023_TA_SMJ_022001901175_Lembar-Pengesahan.pdf	6
3.	2023_TA_SMJ_022001901175_Bab-1-Pendahuluan.pdf	5
4.	2023_TA_SMJ_022001901175_Bab-2-Tinjauan-Pustaka.pdf	11
5.	2023_TA_SMJ_022001901175_Bab-3-Metode-Penelitian.pdf	16
6.	2023_TA_SMJ_022001901175_Bab-4-Analisis-dan-Pembahasan.pdf	11
7.	2023_TA_SMJ_022001901175_Bab-5-Simpualan.pdf	3
8.	2023_TA_SMJ_022001901175_Daftar-Pustaka].pdf	6
9.	2023_TA_SMJ_022001901175_Lampiran.pdf	24

Abstrak
Abstract

T ujuan penelitian ini adalah untuk menganalisis pengaruh Reliability, Attentiveness, Responsiveness, Atmosphere, dan Food Quality terhadap Revisit Intention. Data diperoleh dengan menyebarkan kuesioner secara online kepada konsumen yang bersedia membeli dan mengunjungi restoran makanan cepat saji meliputi Mcdonaldâ€™s, KFC, HokBen, Burger King, dan A&W dalam 2-3 bulan terakhir. Sampel yang digunakan pada penelitian ini sebanyak 210 responden. Metode analisis data yang digunakan pada penelitian ini untuk menganalisis pengaruh antar variabel-variabel yang dimiliki menggunakan metode Structural Equation Model (SEM) dengan bantuan software AMOS 24.Hasil penelitian ini menyimpulkan Reliability berpengaruh positif terhadap Food Quality, Attentiveness berpengaruh positif terhadap Food Quality, Responsiveness tidakberpengaruh positif terhadap Food Quality, Atmosphere berpengaruh positif terhadap Food Quality, dan Food Quality berpengaruh positif terhadap Revisit Intention

T he purpose of this study was to analyze the effect of Reliability, Attentiveness, Responsiveness, Atmosphere, and Food Quality on Revisit Intention. Data was obtained by distributing online questionnaires to consumers who are willing to buy and visit fast food restaurant including Mc Donaldâ€™s, KFC, HokBen, Burger King, dan A&W in the last 2-3 months.The sample used in this study was 211 respondents. The data analysis method used in this study to analyze the influence between variables using the Structural Equation Model (SEM) method with the help of AMOS 24 software.The results of this study concluded that Reliability has a positive effect on Food Quality, Attentiveness has a positive effect on Food Quality, Responsiveness has no positive effect on Food Quality, Atmosphere has a positive effect on Food Quality, and Food Quality has a positive effect on Revisit Intention.