Pengaruh food quality, physical environment quality, dan customer perceived value terhadap customer satisfication pada restoran fast-food di Jakarta
Info Katalog
File Repositori
Nomor Panggil : 022001700004
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Luki Adiati Pramono
Subyek : Food industry and trade - Quality control;Consumer satisfaction
Kata Kunci : food quality, physical environment quality, customer perceived quality & customer satisfaction.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001700004_Halaman-Judul.pdf | 12 | |
| 2. | 2023_TA_SMJ_022001700004_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001700004_Bab-1-Pendahuluan.pdf | 10 | |
| 4. | 2023_TA_SMJ_022001700004_Bab-2-Tinjauan-Pustaka.pdf | 13 |
|
| 5. | 2023_TA_SMJ_022001700004_Bab-3-Metode-Penelitian.pdf | 21 |
|
| 6. | 2023_TA_SMJ_022001700004_Bab-4-Analisis-dan-Pembahasan.pdf | 13 |
|
| 7. | 2023_TA_SMJ_022001700004_Bab-5-Kesimpulan.pdf | 4 |
|
| 8. | 2023_TA_SMJ_022001700004_Daftar-Pustaka.pdf | 3 | |
| 9. | 2023_TA_SMJ_022001700004_Lampiran.pdf | 19 |
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P enelitian ini dimaksudkan untuk menganalisis pengaruh food quality, physical environment quality dan customer perceived quality terhadap customer satisfaction pada restoran fast-food di Jakarta. Metode penelitian ini adalah kuantitatif deskriptif yang digunakan untuk menggambarkan hubungan atau pengaruh antar variabel-variabel penelitian berdasarkan pada penggunaan analisis statistik dan persamaan matematis. Sumber data diperoleh melalui survei kuesioner secara online kepada 150 pelanggan restoran fast-food (McD, KFC, A&W, Pizza Hut, Domino, dan Hoka-Hoka Bento) di Jakarta. Teknik analisis data yang digunakan adalah Structural Equation Model (SEM) untuk menguji hipotesis-hipotesis penelitian. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif food quality dan physical environment quality terhadap customer satisfaction, tapi temuan juga menunjukkan bahwa tidak terdapat pengaruh customer perceived value terhadap customer satisfaction.
T his study is aimed to analyze the effects of food quality, physical environment quality and customer perceived quality on customer satisfaction at fast-food restaurants in Jakarta. This research method is descriptive quantitative which is used to describe the relationships or influences between research variables based on the use of statistical analysis and mathematical equations. The data source is obtained through an online questionnaire survey of 150 fast-food restaurant customers (McD, KFC, A&W, Pizza Hut, Domino, and Hoka-Hoka Bento) in Jakarta. The data analysis technique used is the Structural Equation Model (SEM) to test the research hypotheses. The results of the study indicates that there are positive effects of food quality and physical environment quality on customer satisfaction, but the finding also indicates that there is no effect of customer perceived value on customer satisfaction.
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