Anteseden WOM oada restaurant chinese food
Info Katalog
File Repositori
Nomor Panggil : 2018_TA_MJ_022131264
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2018
Pembimbing 1 : Robert Kristaung
Subyek : Perceived food quality;Marketing management
Kata Kunci : perceived food quality,perceived service quality,trust in the restaurant and word of mouth intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2018_TA_MJ_022131264_Halaman-Judul.pdf | ||
| 2. | 2018_TA_MJ_022131264_Bab-1.pdf | ||
| 3. | 2018_TA_MJ_022131264_Bab-2.pdf |
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| 4. | 2018_TA_MJ_022131264_Bab-3.pdf |
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| 5. | 2018_TA_MJ_022131264_Bab-4.pdf |
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| 6. | 2018_TA_MJ_022131264_Bab-5.pdf |
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| 7. | 2018_TA_MJ_022131264_Daftar-Pustaka.pdf | ||
| 8. | 2018_TA_MJ_022131264_Lampiran.pdf |
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P enelitian ini bertujuan untuk mengujipengaruh positif perceived food quality, trust in the restaurant, dan perceived service quality terhadap word of mouth intentions. Data didapat dengan menyebarkan kuesioner kepada 171 responden kepada konsumen Bubur Kwang Tung di Jakarta. Teknik pengambilan sampel yang digunakan ialah purposive sampling. Metode analisis yang digunakan untuk menguji hipotesa adalah Structural Equation Model (SEM). Hasil pengujian penelitian inimenunjukkan terdapat pengaruh positif food quality terhadap consumer trust,terdapat pengaruh positif service quality terhadap consumer trust,terdapat pengaruh positif food quality terhadap word of mouth intetions,terdapat pengaruh positifservice quality terhadap word of mouth intention,terdapat pengaruh positiftrust terhadap word of mouthintention.
T his study to examine the effects of perceived food quality, trust in the restaurant, and perceived service quality of word of mouth intentions. The data was obtained by distributing questionnaires to 171 respondents to consumers of Kwang Tung Bubur in Jakarta. The sampling technique used is purposive sampling. The analytical method used to test the hypothesis is the Structural Equation Model (SEM). Tthere is positive influences about the reasearch of foodquality to consumer trust, there is positive service quality to consumer trust, there is positive food quality influence to word of mouth intetions, there is positive effect of service quality to word of mouth intention, there is positive influence of trust to word of mouth intention
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