Antecedents of	actual purchase	in e commerce

DETAIL KOLEKSI

Antecedents of actual purchase in e commerce

Oleh : Ida Ayu Putri Paramitha Manuaba

Info Katalog

Nomor Panggil : 022001901185

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Ina Oktaviana Matusin

Subyek : Web site--Design;Marketing management

Kata Kunci : perceived usefulness, perceived ease of use, website design, reliability, responsiveness, customer s

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001901185_Halaman-Judul.pdf	12
2.	2023_TA_SMJ_022001901185_Lembar-Pengesahan.pdf	6
3.	2023_TA_SMJ_022001901185_Bab-1-Pendahuluan.pdf	9
4.	2023_TA_SMJ_022001901185_Bab-2-Tinjauan-Pustaka.pdf	24
5.	2023_TA_SMJ_022001901185_Bab-3-Metode-Penelitian.pdf	16
6.	2023_TA_SMJ_022001901185_-Bab-4-Pembahasan-hasil-penelitian.pdf	25
7.	2023_TA_SMJ_022001901185_Bab-5-Kesimpulan.pdf	7
8.	2023_TA_SMJ_022001901185_Dafatar-Pustaka.pdf	13
9.	2023_TA_SMJ_022001901185_Lampiran.pdf	21

Abstrak
Abstract

P enelitian ini bertujuan untuk menganalisis pengaruh perceived usefulness, perceived ease of use, website design, reliability, dan responsiveness terhadap customer satisfaction, pengaruh perceived usefulness, perceived ease of use, website design, reliability, dan responsiveness terhadap purchase intention, pengaruh customer satisfaction terhadap purchase intention, dan pengaruh customer satisfaction dan purchase intention terhadap actual purchase. Penelitian ini dilakukan pada individu yang pernah berbelanja pada e-commerce (Shopee, Tokopedia, Lazada, Blibli, Bukalapak) minimal 3 kali dalam 1 tahun terakhir. Data penelitian diperoleh melalui kuesioner online (google form). Teknik penarikan sampel yang digunakan dalam penelitian ini yaitu purposive sampling. Alat analisis data yang digunakan adalah Structural Equation Model (SEM).Hasil penelitian ini menyimpulkan bahwa variabel perceived usefulness, perceived ease of use, website design, reliability, dan responsiveness dengan customer satisfaction berpengaruh positif, variabel perceived usefulness, perceived ease of use, responsiveness, dan customer satisfaction dengan purchase intention berpengaruh positif, variabel website design dan reliability dengan purchase intention tidak berpengaruh positif, variabel customer satisfaction dengan purchase intention berpengaruh positif, variabel customer satisfaction dan purchase intention dengan actual purchase berpengaruh positif.

T his study aims to analyze the effect of perceived usefulness, perceived ease of use, website design, reliability, and responsiveness on customer satisfaction, the effect of perceived usefulness, perceived ease of use, website design, reliability, and responsiveness on purchase intention, the effect of customer satisfaction on purchase intention, and the effect of customer satisfaction and purchase intention on actual purchase. This research was conducted on individuals who had shopped at e- commerce (Shopee, Tokopedia, Lazada, Blibli, Bukalapak) at least 3 times in the last 1 year. Research data was obtained through an online questionnaire (google form). The sampling technique used in this study is purposive sampling. The data analysis tool used is the Structural Equation Model (SEM).The results of this study concluded that the variables perceived usefulness, perceived ease of use, website design, reliability, and responsiveness with customer satisfaction have a positive effect, variables perceived usefulness, perceived ease of use, responsiveness, and customer satisfaction with purchase intention have a positive effect, website design variables and reliability with purchase intention has no positive effect, customer satisfaction variable with purchase intention has positive effect, customer satisfaction variable and purchase intention with actual purchase has positive effect