Pengaruh intangibility terhadap perceived risk

DETAIL KOLEKSI

Pengaruh intangibility terhadap perceived risk

Oleh : Gideon DFL Tobing

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2011

Pembimbing 1 : Sri Vandayuli

Subyek : Customers Behavioral

Kata Kunci : intangibility, perceived risk, reliability

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2012_TA_MJ_022060002_7.pdf
2.	2012_TA_MJ_022060002_6.pdf
3.	2012_TA_MJ_022060002_5.pdf
4.	2012_TA_MJ_022060002_4.pdf
5.	2012_TA_MJ_022060002_3.pdf
6.	2012_TA_MJ_022060002_2.pdf
7.	2012_TA_MJ_022060002_1.pdf

Abstrak
Abstract

P enelitian ini bertujuan untuk mengetahui Pengaruh intangibility terhadap perceived risk pada Universitas Trisakti Fakultas Ekonomi. Data yang digunakan dalam penelitian ini adalah data primer. Data dikumpulkan langsung melalui penyebaran kuesioner kepada 100 responden. Teknik pengambilan sample dalam penelitian ini dengan menggunakan purposive sampling. Uji instrumen data menggunakan validitas dan reliabilitas. Uji hipotesis menggunakan Multiple Liniear Regression (MLR) Hasil pengujian hipotesa menunjukkan terdapat pengaruh positif dan signifikan antara Pengaruh intangibility terhadap perceived risk pada Universitas Trisakti Fakultas Ekonomi. Bagi penelitian selanjutnya disarankan untuk menambah responden selain dari lingkungan Universitas Trisakti Fakultas Ekonomi dan menambah variabel yang mempengaruhi Dimension Intangibility dan Perceived Risk seperti evaluation difficulty, involvement dan product knowledge.

T his studys aim is to analyze the Influence of intangibility on perceived risk dimension at Trisakti University Faculty of Economics. Data used in this study is a primary data. Transmit the data obtained by questionnaires to 100 respondents. Sample collection techniques using purposive sampling technique. Validity and reliability test are used for instrumentâ€™s test and Multiple Linear Regression is used for hypothesis test. The resultâ€™s show that there is positive and significant influence between the influence of intangibility on perceived risk dimension to the University Trisakti Faculty of Economics. For the future research it is suggested to add more respondents apart from the environment Trisakti Faculty of Economics University and variables that effect the dimension intangibility and Perceived Risk as evaluation difficulty, involvement and product knowledge.