Pengaruh perceived usefulness, perceived ease of use, perceived enjoyment, perceived risks terhadap online shopping intention
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2011
Pembimbing 1 : Asep Hermawan
Subyek : Electronic commerce;teleshopping;shopping --computer network resources;internet
Kata Kunci : perceived usefulness, perceived ease of use, perceived enjoyment, perceived risks, online shopping i
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2011_TA_MJ_022060170_1.pdf |
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| 2. | 2011_TA_MJ_022060170_2.pdf |
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| 3. | 2011_TA_MJ_022060170_3.pdf |
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| 4. | 2011_TA_MJ_022060170_4.pdf |
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| 5. | 2011_TA_MJ_022060170_5.pdf |
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| 6. | 2011_TA_MJ_022060170_6.pdf |
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| 7. | 2011_TA_MJ_022060170_7.pdf |
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P enelitian ini bertujuan menguji pengaruh Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, Perceived Risks terhadap Online Shopping Intention. Metode pengambilan sampel dilakukan dengan metode non-probability sampling dengan teknik purposive sampling, dimana 50 mahasiswa Universitas Trisakti dijadikan sebagai sampel. Metode analisis yang digunakan dalam penelitian ini adalah Multiple Regression Analysis. Berdasarkan hasil penelitian diketahui bahwa terdapat pengaruh positif Perceived Usefulness terhadap Online Shopping Intention. Terdapat pengaruh positif Perceived Ease of Use terhadap Online Shopping Intention. Terdapat pengaruh posit if terhadap Perceived Enjoyment terhadap Online Shopping Intention. Tidak terdapat pengaruh negatif Perceived Risks terhadap Online Shopping Intention.
T he purpose of this paper is to test the effect of Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, Perceived Risks toward Online Shopping Intention. Sampling method performed by a non-probability sampling methods with purposive sampling technique, in which 50 students at the University ofTrisakti used as samples. The method of analysis used in this research is Multiple Regression Analysis. Based on the research, known that there is a positive effect Perceived Usefulness toward Online Shopping Intention. There is a positive effect Perceived Ease of Use toward Online Shopping Intention. There is a positive effect Perceived Enjoyment toward Online Shopping Intention. There is no negative effect Perceived Risks toward Online Shopping Intention.
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