Pengaruh consumer engagement pada situs website travel online terhadap purchase intentions
Info Katalog
File Repositori
Nomor Panggil : 022001800023
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Husna Leila Yusran
Subyek : Web sites - Marketing;Travel agents
Kata Kunci : perceived information ouality, perceived ease of use, perceived interactivity, online consumer engag
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022001800023_Halaman-Judul.pdf | 11 | |
| 2. | 2022_TA_SMJ_022001800023_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2022_TA_SMJ_022001800023_Bab-1-Pendahuluan.pdf | 8 | |
| 4. | 2022_TA_SMJ_022001800023_Bab-2-Tinjauan-Pustaka.pdf | 7 |
|
| 5. | 2022_TA_SMJ_022001800023_Bab-3-Metode-Penelitian.pdf | 21 |
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| 6. | 2022_TA_SMJ_022001800023_Bab-4-Analisis-dan-Pembahasan.pdf | 14 |
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| 7. | 2022_TA_SMJ_022001800023_Bab-5-Kesimpulan.pdf | 4 |
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| 8. | 2022_TA_SMJ_022001800023_Daftar-Pustaka.pdf | 5 | |
| 9. | 2022_TA_SMJ_022001800023_Lampiran.pdf | 21 |
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P enelitian ini bertujuan untuk mencari tahu, menguji dan menganalisis faktor-faktor yang dapat mempengaruhi Purchase Intentions. Penelitian ini menggunakan metodePurposive sampling dimana data dikumpulkan secara langsung melalui penyebarankuesioner kepada 220 responden dan diolah menggunakan metode analisis StructuralEquation Model (SEM).Hasil dari penelitian menunjukan bahwa terdapat pengaruh positif PerceivedInformation Quality terhadap Online Consumer Engagement, Perceived Ease of Useterhadap Online Consumer Engagement. terdapat pengaruh positif Perceived Interactivityterhadap Online Consumer Engagement, terdapat pengaruh positif Online ConsumerEngagement terhadap Purchase Intentions.
T his study aims to find out, test and analyze the factors that can influence PurchaseIntentions. This study used the Purposive sampling method where data was collecteddirectly through the distribution of questionnaires to 220 respondents and processed usingthe Structural Equation Model (SEM) analysis method. The results of the study show that there is a positive influence of Perceived Information Quality on Online Consumer Engagement, Perceived Ease of Use on Online Consumer Engagement. there is a positive influence of Perceived Interactivity on Online Consumer Engagement, and there is a positive influence of Online Consumer Engagement on Purchase Intentions.
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