DETAIL KOLEKSI

Faktor-faktor yang mempengaruhi penggunaan e-commerce di Indonesia dan Inggris


Oleh : Revina Kristy

Info Katalog

Nomor Panggil : 023001903003

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Hasnawati

Subyek : Commerce - Marketing

Kata Kunci : perceived of usefulness, perceived ease of use, risk, perceived of enjoyment, perceived benefits

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2023_TA_SAK_023001903003_Halaman-Judul.pdf 10
2. 2023_TA_SAK_023001903003_Lembar-Pengeshaan.pdf 7
3. 2023_TA_SAK_023001903003_Bab-1-Pendahuluan.pdf 5
4. 2023_TA_SAK_023001903003_Bab-2-Tinjauan-Literatur.pdf 14
5. 2023_TA_SAK_023001903003_Bab-3-Metode-Penelitian.pdf 3
6. 2023_TA_SAK_023001903003_Bab-4-Hasil-dan-Pembahasan.pdf 30
7. 2023_TA_SAK_023001903003_Bab-5-Kesimpulan.pdf 2
8. 2023_TA_SAK_023001903003_Daftar-Pustaka.pdf 3
9. 2023_TA_SAK_023001903003_Lampiran.pdf 33

T his study aims to determine the factors that influence interest in using e-commerce inIndonesia and United Kingdom. This study uses purposive sampling technique convenience inthe United Kingdom and Indonesia. Which produces 170 respondent in the United Kingdom,and 151 in Indonesia. Respondents in this study were dominated by women employees withage range of 26 - 30 years old at Indonesia and the United Kingdom. The data analysis methodused was multiple regression SPSS 27.The results showed that perceived benefits and perceived enjoyment had a positive influenceon interest in using e-commerce in both of the countries but perceived ease of use and risk hasa negative influence on interest in using e-commerce in both of the countries. Meanwhile,perceived of usefulness had a positive influence on interest in using e-commerce in UnitedKingdom, and negative influence on interest in using e-commerce in Indonesia

T his study aims to determine the factors that influence interest in using e-commerce inIndonesia and United Kingdom. This study uses purposive sampling technique convenience inthe United Kingdom and Indonesia. Which produces 170 respondent in the United Kingdom,and 151 in Indonesia. Respondents in this study were dominated by women employees withage range of 26 - 30 years old at Indonesia and the United Kingdom. The data analysis methodused was multiple regression SPSS 27.The results showed that perceived benefits and perceived enjoyment had a positive influenceon interest in using e-commerce in both of the countries but perceived ease of use and risk hasa negative influence on interest in using e-commerce in both of the countries. Meanwhile,perceived of usefulness had a positive influence on interest in using e-commerce in UnitedKingdom, and negative influence on interest in using e-commerce in Indonesia

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