Anteseden dan konsekuensi dari attitude towards a platform pada konsumen transportasi online
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022141095
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Willy Arafah
Subyek : Perceived usefulness;Marketing management
Kata Kunci : perceived usefulness, perceived ease of use, attitude towards a platform, intention to participate a
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022141095_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022141095_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022141095_Bab-2.pdf | 17 |
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| 4. | 2019_TA_MJ_022141095_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022141095_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022141095_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022141095_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022141095_Lampiran.pdf |
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P enelitian ini bertujuan untuk mengetahui Anteseden dan konsekuensi dariAttitude Towards a Platform pada konsumen aplikasi transportasi online. Data yangdigunakan dalam penelitan ini adalah pengguna aplikasi transportasi Online. Jumlahdata yang diambil pada penelitian ini terdapat 190 sampel data yang telahmenggunakan aplikasi transportasi online lebih dari satu kali dalam sebulan. Variabelindependen dalam penelitian ini adalah Intention to Participate dan Intention toshare WOM. Variabel dependennya adalah Perceived Usefulness,Perceived Ease ofUse dan Attitude Towards a Platform. Dari hasil penelitian ini bahwa tidak terdapatpengaruh positif Perceived Usefulness terhadap Intention to Participate,terdapatpengaruh positif Perceived Usefulness terhadap Attitude Towards a Platform,terdapat pengaruh positif Attitude Towards a Platform terhadap Intention toParticipate, terdapat pengaruh positif Attitude Towards a Platform terhadapIntention to share WOM.
T his study aims to determine the Antecedents and Consequences of AttitudeTowards a Platform for consumers of online transportation applications. The dataused in this research are users of the Online transportation application. The amountof data taken in this study there are 190 data samples that have used onlinetransportation applications more than once a month. The independent variables inthis study are Intention to Participate and Intention to share WOM. The dependentvariable is Perceived Usefulness, Perceived Ease of Use and Attitude Towards aPlatform. From the results of this study that there is no positive effect of PerceivedUsefulness on Intention to Participate, there is a positive effect of PerceivedUsefulness on Attitude Towards a Platform, there is a positive influence on AttitudeTowards a Platform towards Intention to Participate, there is a positive influenceAttitude Towards a Platform on Intention to Share WOM.
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