Anteseden dan konsekuensi cotinuous commitment
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022151045
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Perceived usefulness;Marketing management
Kata Kunci : perceived usefulness, competence trust, continuous commitment, postive word of mouth intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022151045_Halaman-Judul.pdf | 18 | |
| 2. | 2019_TA_MJ_022151045_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022151045_Bab-2.pdf |
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| 4. | 2019_TA_MJ_022151045_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022151045_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022151045_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022151045_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022151045_Lampiran.pdf |
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P enelitian ini bertujuan untuk menguji dan menganalisis Anteseden dan Konsekuensi Continuous Commitment. Sampel yang digunakan dalam penelitian ini berjumlah 200 responden dan dikumpulkan dengan metode purposive sampling.Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil daripenelitian ini adalah : (1) Perceived Usefulness tidak berpengaruh terhadapContinuous Commitment, (2) Competence trust berpengaruh positif terhadapContinuous Commitment, dan (3) Continuous Commitment berpengaruh positifterhadap Postive Word of Mouth Intention.
T he objective of this study is to examine an analyze the effect of Atecedentsand Consequences Of Continuous Commitment. The samples being used in this study is 200 respondents. The data collection method being used by this study is purposive sampling. The testing is conducted by using Structural Equation Model (SEM) analysis method. The findings of this study are : (1) Perceived Usefulness has not effect on Continuous Commitment, (2) Competence trust has a positive effect on Customer Continuous Commitment, and (3) Continuous Commitment has a positive effect on Postive Word of Mouth Intention..
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