Anteseden satisfaction factors pada E - marketplace
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022151065
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Adiati Hardjanti
Subyek : Perceived risk - Customer loyalty;Marketing management - E marketplace reputation
Kata Kunci : perceived usefulness, perceived ease of use, seller’s rep
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2019_TA_MJ_022151065_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022151065_Bab-1.pdf | 7 | |
| 3. | 2019_TA_MJ_022151065_Bab-2.pdf |
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| 4. | 2019_TA_MJ_022151065_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022151065_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022151065_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022151065_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022151065_Lampiran.pdf |
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P enelitian ini bertujuan untuk menganalisis pengaruh dari Trust dan SatisfactionBuyer. Penelitian ini dilakukan pada konsumen yang pernah menggunakanTokopedia selama 6 bulan terakhir. Jumlah sampel yang diambil sebanyak 594responden. Metode yang digunakan adalah metode non-probability sampling dengan Teknik purposive sampling dan menggunakan alat analisa Structural Equation Model(SEM). Hasil penelitian ini adalah (1) Perceived Risk berpengaruh positif terhadap Trust. (2) Perceived Usefulness tidak berpengaruh positif terhadap Trust. (3) Perceived Ease of Use tidak berpengaruh positif terhadap Trust. (4) E-marketplace reputation berpengaruh positif terhadap Trust. (5) Seller’s reputation tidak berpengaruh positif terhadap Trust. (6) Seller’s expertise berpengaruh positif terhadap Trust. (7) Convenience berpengaruh positif terhadap Trust. (8) Perceived Usefulness berpengaruh positif terhadap Satisfaction. (9) Perceived ease of use berpengaruh positif terhadap Satisfaction. (10) Seller’s expertise berpengaruh positif terhadap Satisfaction. (11) Convenience berpengaruh positif terhadap Satisfaction. (12) Trust berpengaruh positif terhadap Satisfaction.
T he purpose of this research is to analyze the effect of Trust and Satisfaction Buyer.In this research was conducted on consumers who has used Tokopedia at least for the last six months. The number of samples was taken 594 respondents. The method that used is non-probability sampling with purposive sampling technique and using Structural Equation Model (SEM) analysis tool.The results of this research was (1) Perceived Risk has positive influence on Trust. (2) Perceived Usefulness does not have positive influence on Trust. (3) Perceived Ease of Use does not have positive influence on Trust. (4) E-marketplace reputation has positive influence on Trust. (5) Seller’s reputation does not have positive influence on Trust. (6) Seller’s expertise has positive influence on Trust. (7) Convenience has positive influence on Trust. (8) Perceived Usefulness has positive influence on Satisfaction. (9) Perceived ease of use has positive influence on Satisfaction. (10) Seller’s expertise has positive influence on Satisfaction. (11) Convenience has positive influence on Satisfaction. (12) Trust has positive influence on Satisfaction.
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