Anteseden dan konsekuensi dari user statisfaction

DETAIL KOLEKSI

Anteseden dan konsekuensi dari user statisfaction

Oleh : Ajeng Pratiwi

Info Katalog

Nomor Panggil : 022001802018

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Arwini Sumardi

Pembimbing 2 : Rayi Retno Dwi Asih

Subyek : Customer satisfaction;Marketing management

Kata Kunci : perceived ease of use, perceived usefulness, attitude, user satisfaction, intention to continuous.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001802018_Halaman-Judul.pdf	9
2.	2023_TA_SMJ_022001802018_Lembar-Pengesahan.pdf	5
3.	2023_TA_SMJ_022001802018_Bab-1-Pendahuluan.pdf	6
4.	2023_TA_SMJ_022001802018_Bab-2-Tinjauan-Pustaka.pdf	11
5.	2023_TA_SMJ_022001802018_Bab-3-Metodologi-penelitian.pdf	15
6.	2023_TA_SMJ_022001802018_Bab-4-Analisis-dan-pembahasan.pdf	12
7.	2023_TA_SMJ_022001802018_Bab-5-Kesimpulan.pdf	3
8.	2023_TA_SMJ_022001802018_Daftar-Pustaka.pdf	3
9.	2023_TA_SMJ_022001802018_Lampiran.pdf	12

Abstrak
Abstract

P enelitian ini bertujuan untuk menguji dan menganalisa Pengaruh Perceived ease of use dan perceived usefulness terhadap attitude, user satisfaction dan intention to continuous pada aplikasi E-wallet. Metode yang digunakan adalah non-probability sampling dengan teknik purposive sampling kepada 140 responden. Metode analisis yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM). Hasil dari penelitian ini menunjukkan bahwa terdapPerceived usefulness,at pengaruh positif Perceived ease of use terhadap Attitude, terdapat pengaruh positif Perceived usefulness terhadap Attitude, terdapat pengaruh positif Attitude terhadap User satisfaction, terdapat pengaruh positif User satisfaction terhadap Intention to continuous.

T his study aims to examine and analyze the Effect of Perceived ease of use and Perceived usefulness with Attitude, User satisfaction and Intention to continuous on application E-wallet. The method used is non-probability sampling with purposive sampling technique to 140 respondents. The analytical method used in this study is the Structural Equation Model (SEM). The results of this study indicate that there is a positive influence of Perceived ease of use on Attitude, there is a positive influence of Perceived usefulness on Attitude, there is a positive influence of Attitude on User satisfaction, there is a positive influence of User satisfaction on Intention to continuous.