Faktor faktor yang mempengaruhi purchase intention pada instagram commerce

DETAIL KOLEKSI

Faktor faktor yang mempengaruhi purchase intention pada instagram commerce

Oleh : De Irma

Info Katalog

Nomor Panggil : : 022001901080

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Ina Oktaviana Matusin

Subyek : Internet marketing;Consumer behaviour

Kata Kunci : perceived trust, attitude, perceived ease of use, perceived usefulness, alternative evaluation, pu

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001901080_Halaman-Judul.pdf	11
2.	2023_TA_SMJ_022001901080_Lembar-pengesahan.pdf	6
3.	2023_TA_SMJ_022001901080_Bab-1_Pendahuluan.pdf	8
4.	2023_TA_SMJ_022001901080_Bab-2_Tinjauan-Pustaka.pdf	21
5.	2023_TA_SMJ_022001901080_Bab-3_Metodologi-Penelitian.pdf	16
6.	2023_TA_SMJ_022001901080_Bab-4_Analisis-dan-pembahasan.pdf	15
7.	2023_TA_SMJ_022001901080_Bab-5_Kesimpulan.pdf	5
8.	2023_TA_SMJ_022001901080_Daftar-Pustaka.pdf	16
9.	2023_TA_SMJ_022001901080_Lampiran.pdf	30

Abstrak
Abstract

P enelitian ini bertujuan untuk menganalisis pengaruh perceived trust, attitude, perceived ease of use, perceived usefulness, dan alternative evaluationterhadap purchase intention. Serta menganalisis pengaruh perceived trust terhadap attitude dan perceived ease of use terhadap perceived usefulness. Metode pengumpulan data menggunakan purposive sampling kepada 217 responden yang merupakan pengguna aktif Instagram yang minimal 1 tahun terakhir. Alat analisis data yang digunakan adalah Structural Equation Model (SEM). Hasil penelitian ini menunjukkan perceived trust tidak berpengaruh positif terhadap purchase intention, perceived berpengaruh positif terhadap attitude, attitude berpengaruh positif terhadap purchaseintention, perceived ease of use berpengaruh positif terhadap purchaseintention, perceived ease of use berpengaruh positif terhadap perceived usefulness, perceived usefulness tidak berpengaruh positif terhadap purchase intention, alternative evaluation berpengaruh positif terhadap purchase intention

T his study aims to analyze the effect of perceived trust, attitude, perceived ease of use, perceived usefulness, and alternative evaluations on purchase intention. As well as analyzing the effect of perceived trust on attitude and perceived ease of use on perceived usefulness. The data collection method used purposive sampling of 217 respondents who were active Instagram users for at least the last 1 year. The data analysis tool used is the Structural Equation Model (SEM). The results of this study indicate that perceived trust does not have a positive effect on purchase intention, perceived has a positive effect on attitude, attitude has a positive effect on purchase intention, perceived ease of use has a positive effect on purchase intention, perceived ease of use has a positive effect on perceived usefulness, perceived usefulness has no effect positive on purchase intention, alternative evaluation has a positive effect on purchase intention