Pengaruh image,perceived value, perceived usefulness,dan perceived ease of use terhadap satisfaction
Info Katalog
File Repositori
Nomor Panggil : 2018_TA_MJ_022131288
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2018
Pembimbing 1 : Willy Arafah
Subyek : Image;Marketing management
Kata Kunci : image, perceived value, perceived usefulness, and satisfaction
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2018_TA_MJ_022131288_Halaman-Judul.pdf | ||
| 2. | 2018_TA_MJ_022131288_Bab-1.pdf | 7 | |
| 3. | 2018_TA_MJ_022131288_Bab-2.pdf |
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| 4. | 2018_TA_MJ_022131288_Bab-3.pdf |
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| 5. | 2018_TA_MJ_022131288_Bab-4.pdf |
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| 6. | 2018_TA_MJ_022131288_Bab-5.pdf |
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| 7. | 2018_TA_MJ_022131288_Daftar-Pustaka.pdf | 4 | |
| 8. | 2018_TA_MJ_022131288_Lampiran.pdf |
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P enelitian ini dilakukan untuk menguji pengaruh Pengaruh image,Perceived value,perceived usefulness,dan Perceived ease of use terhadap satisfaction pengguna TransjakartaData yang digunakan dalam penelitian ini adalah data primer. Data dikumpulkan langsung melalui penyebaran kuesioner kepada 175 responden. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan purposive sampling. Uji instrument data menggunakan uji validitas dan uji reliabilitas. Uji hipotesis dalam penelitian ini menggunakan analisis regresi sederhanaHasil pengujian hipotesis menunjukkan bahwa Hubungan image,perceived value,dan perceived usefulness berpengaruh positif terhadap satisfaction
T his study was conducted to examine the effect of image,Perceived value,perceived usefulness,dan Perceived ease of use, to the passanger satisfaction. The data used in this study are primary data. Data are collected directly by distributing questionnaires to 175 respondents. The sampling technique in this research is using purposive sampling. Test instrument data using validity and reliability test. Test this hypothesis using simple regression analysis.The test results show that the image,perceived value,dan perceived usefulness affect the passanger satisfaction
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