Anteseden dan konsekuensi satisfaction pada M - Shopping

DETAIL KOLEKSI

Anteseden dan konsekuensi satisfaction pada M - Shopping

Oleh : Devi Lialestari

Info Katalog

Nomor Panggil : 2018_TA_MJ_022142003

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Asep Hermawan

Subyek : Perceived of use;Marketing management

Kata Kunci : perceived of use, perceived usefulness, confirmation, perceived enjoyment, continuance intention, sa

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2018_TA_MP_022142003-Halaman-Judul.pdf
2.	2018_TA_MP_022142003_Bab-1.pdf	1
3.	2018_TA_MP_022142003_Bab-2.pdf
4.	2018_TA_MP_022142003_Bab-3.pdf
5.	2018_TA_MP_022142003_Bab-4.pdf
6.	2018_TA_MP_022142003_Bab-5.pdf
7.	2018_TA_MP_022142003_Daftar-Pustaka.pdf
8.	2018_TA_MP_022142003_Lampiran.pdf

Abstrak
Abstract

P enelitian ini bertujuan untuk menguji pengaruh Perceived Ease of Use, Perceived Usefulness, Confirmation dan Perceived Enjoyment terhadap Continuance Intention melalui Satisfaction pada aplikasi m â€“ shopping di smartphone. Variabel yang digunakan antara lain : Perceived Ease of Use, Perceived Usefulness, Confirmation, Perceived Enjoyment, Satisfaction, Continuance Intention dan. Data penelitian ini diperoleh dengan menyebar kuisioner kepada 150 responden yang memiliki aplikasi m â€“ shopping di smartphone dan telah melakukan transaksi selama 3 bulan terakhir. Teknik pengambilan sampel yang digunakan adalah Purposive Sampling. Alat analisi yang digunakan ialah SEM. Hasil pengujian hipotesis menunjukkan bahwa Perceived Ease of Use dan Perceived Usefulness tidak berpengaruh positif terhadap Satisfaction. Sedangkan Confirmation dan Perceived Enjoyment berpengaruh positif terhadap Satisfaction. Dan Satisfaction berpengaruh positif terhadap Continuance Intention. Penelitian ini mendapatkan implikasi bagi perusahaan penyedia aplikasi m â€“ shopping bahwa kemudahan serta manfaat tidak selalu berpengaruh pada kepuasan pelanggan. Tetapi kenyamanan dalam mengoperasikan aplikasi serta harapan yang sesuai dengan ekspektasi bisa menjadi berpengaruh pada kepuasan serta pemakaian ulang oleh pengguna.

T his study aims to intensify the Ease of Use, Perceived Usefulness, Confirmation and Perceived Enjoyment towards Continuation through Satisfaction in m-shopping applications on smartphones. Other variables: Feelings of Perceived Usage, Benefits Received, Confirmation, Perception of Enjoyment, Satisfaction, Intention Continued and. The data of this study were obtained by spreading to 150 respondents who had m-shopping applications on smartphones and had made transactions for the past 3 months. Sampling techniques that are Purposive Sampling. Analysis tool which is a SEM. The results of testing the hypothesis that Perceived Ease of Use and Perception Use is not positive to satisfaction. While the Confirmation and Perceived Enjoyment, positive to satisfaction. Satisfaction and positive influence on Continuance Intention.This research has implications for companies providing m-shopping applications that are useful and not useful in customer satisfaction. Please fill in the available application and hope that according to expectations can be the content of satisfaction and also the reuse by the user.