Faktor-faktor yang mempengaruhi technology acceptance model dan dampaknya terhadap customer satisfaction

DETAIL KOLEKSI

Faktor-faktor yang mempengaruhi technology acceptance model dan dampaknya terhadap customer satisfaction

Oleh : Dede Saputra

Info Katalog

Nomor Panggil : 022001700025

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Arwini Sumardi

Subyek : Marketing - Management;Consumer satisfaction

Kata Kunci : trust, social influence, innovativeness, mobility, involvement, perceived enjoyment, perceived usefu

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2022_TA_SMJ_022001700025_Halaman-Judul.pdf	11
2.	2022_TA_SMJ_022001700025_Lembar-Pengesahan.pdf	6
3.	2022_TA_SMJ_022001700025_Bab-1-Pendahuluan.pdf	9
4.	2022_TA_SMJ_022001700025_Bab-2-Tinjauan-Pustaka.pdf	20
5.	2022_TA_SMJ_022001700025_Bab-3-Metode-Penelitian.pdf	23
6.	2022_TA_SMJ_022001700025_Bab-4-Analisis-dan-Pembahasan.pdf	20
7.	2022_TA_SMJ_022001700025_Bab-5-Kesimpulan1.pdf	5
8.	2022_TA_SMJ_022001700025_Daftar-Pustaka.pdf	7
9.	2022_TA_SMJ_022001700025_Lampiran.pdf	108

Abstrak
Abstract

P enelitian ini bertujuan untuk menganalisis anteseden dari customer satisfaction berjudul â€œFaktor-faktor yang mempengaruhi Technology Acceptence Model dan dampaknya terhadap Customer Satisfactionâ€. Data yang dikumpulkan dalam penelitian ini adalah para konsumen e-commerce. Jumlah data yang dikumpulkan pada penelitian ini sejumlah 270 sampel data responden, yang menggunakan e- commerce selama enam bulan terakhir. Variabel-variabel independen dalam penelitian ini adalah trust, social influence, innovativeness, mobility, involvement, perceived enjoyment, dan variable dependen customer satisfaction. Variabel- variabel mediasi adalah perceived usefulness dan perceived ease of use.Temuan dari penelitian ini adalah bahwa terdapat pengaruh positif trust terhadap perceived usefulness, terdapat pengaruh positif social influence terhadap perceived usefulness, terdapat pengaruh positif innovatiness terhadap perceived usefulness, terdapat pengaruh positif mobility terdahap perceived ease of use, terdapat pengaruh positif perceived enjoyment terhadap perceived ease of use, terdapat pengaruh positif involment terhadap perceived ease of use, terdapat pengaruh positif perceived ease of use terhadap perceived usefulness, terdapat pengaruh positif perceived ease of use terhadap customer satisfaction, terdapat pengaruh positif perceived usefulness terhadap customer satisfaction.

T his study aims are to determine the antecedents of customer satisfaction entitled " Factors that influensee Technology Acceptence Model and the impact on Customer Satisfaction". The data used in this study are e-commerce consumers. The amount of data taken in this study consists of 270 data samples that using e- commerce during the last six months. The independent variables in this study are trust, social influence, innovativeness, mobility, involvement, and perceived enjoyment. The dependent variable is customer satisfaction. The mediating variables are perceived usefulness and perceived ease of use.The findings of this study are: trust has positive influence toward perceived usefulness, social influence has positive influence toward perceived usefulnes, innovatiness has positive influence toward perceived usefulness, mobility has positive influence toward perceived ease of use, perceived enjoyment has positive influence toward perceived ease of use, involvement has positive influence toward perceived ease of use, perceived ease of use has positive influence toward perceived usefulness, perceived ease of use has positive influence toward customer satisfaction, perceived usefulness has positive influense toward customer satisfaction.