Anteseden online purchase intention
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022151233
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Ayu Ekasari
Subyek : Perceived risk;Marketing management;Financial management
Kata Kunci : perceived risk, financial risk, product risk, security risk, time risk, social risk, dan psychologic
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022151233_Halaman-Judul.pdf | 17 | |
| 2. | 2019_TA_MJ_022151233_Bab-1.pdf | 7 | |
| 3. | 2019_TA_MJ_022151233_Bab-2.pdf |
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| 4. | 2019_TA_MJ_022151233_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022151233_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022151233_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022151233_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022151233_Lampiran.pdf |
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P enelitian ini menguji pengaruh risiko yang dirasakan konsumen (Perceived Risk) terhadap niat pembelian online (Online Purchase Intention). Pada penelitian ini Perceived Risk terbagi menjadi 6 jenis komponen variable yaitu financial risk, product risk, security risk, time risk, social risk, dan psychological risk. Sampel yang digunakan adalah individual yang pernah minimal sekali dalam enam bulan terakhir belanja secara online, dan pengumpulan datanya dilakukan dengan cara menyebarkan kusioner sebanyak 200 responden. Metode yang digunakan adalah non-probability sampling dengan menggunakan alat structural equation model yang dijalankan oleh program AMOS 6.0. Hasil penelitian ini menunjukkan bahwa financial risk, product risk, security risk, time risk dan psychological risk berpengaruh negatif terhadap online purchase intention. Sedangkan untuk variable social risk tidak memiliki pengaruh terhadap online purchase intention.
T his study examines the influence of the Consumer’s Perceived Risk on Consumer’s Online Purchase Intention. In this study, perceived risk is divided into six variable components i,e. financial risk, product risk, security risk, time risk, social risk, and psychological risk. The samples that used in this research is individual, who has bought something online (clothes) one time in the last six month. Furthemore the data of this research is collected by giving questionnaire to 200 respondents. A method used is a non-probability sampling by using the tools of structural equation model that is run by the AMOS 6.0 program. The result of this study shows that financial risk, risk product, risk security, time risk and psychological risk have a negative effect on online purchase intention. As for the variable social risk has no influence on the online purchase intention.
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