Anteseden dari online purchase intention
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022151055
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Arwini Sumardi
Subyek : E-commerce business;Marketing management
Kata Kunci : financial risk, product risk, security risk, time risk, social risk, psychological risk, and online
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2019_TA_MJ_022151055_Halaman.pdf | ||
| 2. | 2019_TA_MJ_022151055_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022151055_Bab-2.pdf |
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| 4. | 2019_TA_MJ_022151055_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022151055_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022151055_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022151055_Daftar-Pustaka-(3).pdf | ||
| 8. | 2019_TA_MJ_022151055_Lampiran1.pdf |
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P enelitian ini bertujuan untuk menganalisis pengaruh Financial Risk, Product Risk, Security Risk, Time Risk, Social Risk, Psychological Risk terhadap Online Purchase Intention. Metode pengumpulan data menggunakan kueisioner dengan teknik purposive sampling kepada 225 responden yang pernah berbelanja kepada marketspace minimal tiga kali dalam 3 bulan terakhir. Alat analisis data yang digunakan untuk menguji validitas ada Standartdize Factor Loading, uji reliablitias adalah Cronbanch Coefficien Alpha, dan uji hipotesis adalah Multiple Regression.Hasil yang didapat dari peneliian ini adalah terdapat pengaruh negatif Financial risk, Product Risk, Security Risk, dan Social Risk. Tidak terdapat pengaruh negatif Time Risk dan Psychological Risk terhadap Online Purchase Intention. Penelitian selanjutnya disarankan memperluas penelitian marketspace lainnya.
T his study aims to analyze the influence of Financial Risk, Product Risk, Security Risk, Time Risk, Social Risk, Psychological Risk, and Online Purchase Intention. The data collection method uses a questionnaire with a purposive sampling technique to 225 respondents who have shopped at the marketspace at least third in the last 3 months. The data analysis tool used to test the validity is Standart Factor Loading, the reliability test is Cronch Banch Alpha, and the hypotesis test is Multiple RegressionThe results obtained from this study there are negative influence of Financial Risk, Product Risk, Security Risk, and Social Risk. There is no negative influence of Time Risk, and Psychological Risk on Online Purchase Intention. Further researches are advised to expand other marketspace research.
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