The antecedents and consequences of consumer satisfaction of mall experience
Info Katalog
File Repositori
Nomor Panggil : 2018_TA_MJ_022141149
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2018
Pembimbing 1 : Willy Arafah
Subyek : Mall merchandise;Marketing management
Kata Kunci : mall merchandise, mall atmosphere mix, service (mall), price (mall), consumer satisfaction.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2018_TA_MJ_022141149_Halaman-Judul.pdf | ||
| 2. | 2018_TA_MJ_022141149_Bab-1.pdf | ||
| 3. | 2018_TA_MJ_022141149_Bab-2.pdf |
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| 4. | 2018_TA_MJ_022141149_Bab-3.pdf |
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| 5. | 2018_TA_MJ_022141149_Bab-4.pdf |
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| 6. | 2018_TA_MJ_022141149_Bab-5.pdf |
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| 7. | 2018_TA_MJ_022141149_Daftar-Pustaka.pdf | ||
| 8. | 2018_TA_MJ_022141149_Lampiran.pdf |
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P enelitian ini bertujuan untuk menguji adanya pengaruh positif mall merchandise, mall atmosphere mix, service (mall), dan price (mall) terhadap consumer satisfaction of mall experience. Selanjutnya diuji juga pengaruh mall merchandise terhadap consumer mall brand attitude dan consumer satisfaction of mall experience, serta pengaruh consumer satisfaction terhadap consumer mall brand attitude.Rancangan penelitian ini adalah uji hipotesis menggunakan kuesioner yang dibagikan kepada 150 orang responden yang pernah berbelanja di Grand Indonesia Mall dalam 6 bulan terakhir. Hipotesa penelitian ini diuji menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini menunjukan bahwa mall merchandise,mall atmosphere, service (mall), dan price (mall) memiliki pengaruh positif terhadap consumer satisfaction of mall experience serta mall merchandise memiliki pengaruh positif terhadap consumer mall brand attitude. Consumer satisfaction of mall experience memiliki pengaruh positif terhadap consumer mall brand attitude. Penelitian ini memberi masukan kepada pengelola mall dalam merancang strategi pemasaran.
T his study aims to examine the positive effect of mall merchandise, mall atmosphere mix, service (mall), and price (mall) to consumer satisfaction of mall experience. Further it also tests the influence of mall merchandise to consumer mall brand attitude and consumer satisfaction of mall experience, as well as the influence of consumer satisfaction to consumer mall brand attitude.The design of the research is a hypothesis testing, used questionnaire by collecting data from 150 respondents who have shopped at Grand Indonesia Mall in this last 6 months. The hypotheses of the research are tested using Structural Equation Model (SEM). The results of this study show that mall merchandise, mall atmosphere, service (mall), and price (mall) have a positive influence on consumer satisfaction of mall experience. Next, mall merchandise has a positive influence on consumer mall brand attitude, as well as consumer satisfaction of mall experience has a positive influence on consumer mall brand attitude. This research gives suggestion for mall organizer to create a better marketing strategy.
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