Anteseden dan konsekuen kesadaran halal
Info Katalog
File Repositori
Nomor Panggil : 022001705001
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2021
Pembimbing 1 : Yolanda Masnita S
Subyek : Marketing - Religious aspects
Kata Kunci : halal certification, religious beliefe, halal product knowledge, halal awareness, intention to purch
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2021_TA_SM_022001705001_Halaman-Judul.pdf | ||
| 2. | 2021_TA_SM_022001705001_Lembar-Pengesahan.pdf | ||
| 3. | 2021_TA_SM_022001705001_Bab-1_Pendahuluan.pdf | ||
| 4. | 2021_TA_SM_022001705001_Bab-2_Tinjauan-Pustaka.pdf |
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| 5. | 2021_TA_SM_022001705001_Bab-3_Metodologi-dan-pembahasan.pdf |
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| 6. | 2021_TA_SM_022001705001_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2021_TA_SM_022001705001_Bab-5_Kesimpulan.pdf |
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| 8. | 2021_TA_SM_022001705001_Daftar-Pustaka.pdf | ||
| 9. | 2021_TA_SM_022001705001_Lampiran.pdf |
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P enelitian ini menguji Anteseden dan Konsekuen dari Halal Awareness pada produk suplemen daya tahan tubuh di Indonesia. Sampel yang digunakan adalah konsumen yang pernah mengkonsumsi suplemen daya tahan tubuh selama 6 bulan terakhir sebanyak 210 responden. Metode yang digunakan adalah non-probability sampling dengan menggunakan alat Analisa Structural Equation Modelling (SEM).Hasil penelitian ini menunjukan bahwa Halal certification berpengaruh positif terhadap Halal Awareness, Halal Product Knowledge berpengaruh positif terhadap Halal Awareness, Halal Awareness berpengaruh positif terhadap Intention to Purchase, dan Halal Awareness memediasi antara Halal Product Knowledge terhadap Intention to Purchase secara parsial.
T his is study discusess the Antecedent and Consequences of Halal Awareness on immune supplement produk in Indonesia. The sample used was 210 consumers who have consumed immune supplements in the last 6 months. The method used is a non-probability sampling method using the Structural Equation Modelling (SEM).The results of this study indicate that Halal certification has a positive effect on Halal Awareness, Halal Product Knowledge has a positive effect on Halal Awareness, Halal Awareness has a positive effect on Intention to Purchase, and Halal Awareness partially mediated between Halal Product Knowledge on Intention to Purchase.
Pengaruh makanan siap saji halalan thayyiban terhadap permintaan masyarakat di Jakarta Barat
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
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