Konsekuensi dari halal awareness, halal logo, dan attitude pada produk makanan halal
Info Katalog
File Repositori
Nomor Panggil : 022160008
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2020
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Commercial products - Management;Brand name products - Marketing
Kata Kunci : halal awareness, halal logo, attitude, purchase intention, buying behavior.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2020_TA_SMJ_022160008_Halaman-Judul.pdf | ||
| 2. | 2020_TA_SMJ_022160008_Lembar-Pengesahan.pdf | ||
| 3. | 2020_TA_SMJ_022160008_Bab-1-Pendahuluan.pdf | ||
| 4. | 2020_TA_SMJ_022160008_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2020_TA_SMJ_022160008_Bab-3-Metodologi-Penelitian.pdf |
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| 6. | 2020_TA_SMJ_022160008_Bab-4-Analisis-dan-pembahasan.pdf | 11 |
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| 7. | 2020_TA_SMJ_022160008_-Bab-5-Kesimpulan.pdf |
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| 8. | 2020_TA_SMJ_022160008_Daftar-Pustaka.pdf | ||
| 9. | 2020_TA_SMJ_022160008_Lampiran.pdf |
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P enelitian ini bertujuan untuk mengetahui dan menganalisis konsekuensi Halal Awareness, Halal Logo, Attitude terhadap Purchase Intention, dan pengaruh Purcashe Intention terhadap Buying Behaviour. Penelitian ini mengguankan metode teknik pengumpulan data purposive sampling, dimana data dikumpulkan secara langsung melalui penyebaran kuesioner kepada 268 responden dan diolah menggunakan metode analisis Structural Equation Model (SEM).Hasil dari penelitian menunjukkan bahwa terdapat pengaruh positif Halal Awareness, terhadap Purcahse Intention, terdapat pengaruh positif Halal Logo terhadap Purcashe Intention, terdapat pengaruh positif Attitude terhadap Purchase Intentio, terdapat pengaruh positif Purchase Intention terhadap Buying Behaviour.
T his study aims to see and analyze Halal Awareness, Halal Logo, Attitude towards Purchase Intention, and the influence of Purcashe Intention on Buying Behavior. This study uses a data sampling technique, where data is collected directly through questionnaires of 268 respondents and processed using the analysis method of Structural Equation Model (SEM).The results of the study indicate that there is a positive influence on Halal Awareness, on Purcahse Intention, there is a positive influence on the Halal Logo on Purcashe Intention, there is a positive influence on Attitude towards Purchase Intention, there is a positive influence on Purchase Intention on Buying Behavior.
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