Anteseden intention to visit destinasi ekowisata
Info Katalog
File Repositori
Nomor Panggil : 022001800049
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Ayu Eka Sari
Subyek : Time perspective;Marketing - Management
Kata Kunci : environmental concern, future time perspective, destination image, ecotourism intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001800049_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TA_SMJ_022001800049_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001800049_Bab-1-Pendahuluan.pdf | 7 | |
| 4. | 2023_TA_SMJ_022001800049_Bab-2-Tinjauan-Pustaka.pdf | 13 |
|
| 5. | 2023_TA_SMJ_022001800049_Bab-3-Metode-Penelitian.pdf | 14 |
|
| 6. | 2023_TA_SMJ_022001800049_Bab-4-Analisis-dan-Pembahasan.pdf | 11 |
|
| 7. | 2023_TA_SMJ_022001800049_Bab-5-Kesimpulan.pdf | 4 |
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| 8. | 2023_TA_SMJ_022001800049_Daftar-Pustaka.pdf | 5 | |
| 9. | 2023_TA_SMJ_022001800049_Lampiran.pdf | 16 |
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B erdasarkan situs resmi Kemenparekraf, terdapat beberapa destinasiekowisata indonesia yang populer bagi wisatawan antara lain Kawah Putih Lembang,Taman Nasional Ujung Kulon dan Ekowisata Green Canyon Pangandaran yangmemiliki banyak satwa serta ekosistem yang asri dan diperlukan perhatian untukmemberdayakan lingkungan masyarakat dan ekonomi daerah agar Kemenparekrafdan pengelola destinasi ekowisata bisa meningkatkan kunjungan wisatawan.Penelitian ini bertujuan untuk mengetahui anteseden intention to visitdestinasi ekowisata. Data yang digunakan dalam penelitian ini adalah data primer.Sampel yang digunakan dalam penelitian ini sebanyak 198 responden denganmenggunakan metode penarikan sampel purposive sampling. Sampel yangdigunakan dalam penelitian ini, yaitu individu yang pernah berkunjung ataumengetahui tempat destinasi ekowisata Taman Nasional Ujung Kulon, GreenCanyon Pangandaran, dan Kawah Putih Lembang. Penelitian ini menggunakanmetode kuantitatif. Data penelitian diperoleh melalui koesioner online (GoogleForm) yang dibagikan di media sosial Instagram, Line, dan Whatsapps. Uji Intrumendata pada penelitian ini menggunakan uji validitas dan uji reliabilitas. Metode yangdigunakan adalah non probability sampling dengan tehnik purposive sampling. Datayang diperoleh pada pengujian hipotesis dilakukan dengan metode persamaan structural equation model (SEM) dengan bantuan software AMOS 21. Hasilpenelitian ini bermanfaat bagi pengelola destinasi ekowisata.Hasil dari penelitian ini diperoleh bahwa (1) Terdapat pengaruh positifenvironmental concern terhadap ecotourism intention, (2) Terdapat pengaruh positiffuture time perspective terhadap environmental concern, (3) Terdapat pengaruhpostif future time perspective terhadap ecotourism intention, (4) Terdapat pengaruhpostif destination image terhadap ecotourism intention dan (5) Terdapat pengaruhpositif destination image terhadap environmental concern.
B ased on the official website of the Ministry of Tourism and CreativeEconomy, there are several Indonesian ecotourism destinations that are popular fortourists, including Lembang White Crater, Ujung Kulon National Park and GreenCanyon Pangandaran Ecotourism which have many animals and beautifulecosystems and attention is needed to empower the community environment and theregional economy so that the Ministry of Tourism and Creative Economy andmanagers of ecotourism destinations can increase tourist visits.The purpose of this research is to antecedents of intention to visitecotourism destinations. The data used in this research is primary data. The sampleused in this study is 198 respondents using purposive sampling method. The sampleused in this study, namely individuals who have visited or know ecotourismdestinations in Ujung Kulon National Park, Green Canyon Pangandaran and KawahPutih Lembang. This study uses quantitative methods. The research data wasobtained through an online questionnaire (Google Form) which was distributed onsocial media Instagram, Line and Whatsapps. The data instrument test in this studyused a validity test and a reliability test. The method used is non-probabilitysampling with purposive sampling technique. The data obtained in hypothesis testing was carried out using the structural equation model (SEM) method with thehelp of AMOS 21. The results of this study are useful for managers of ecotourismdestinations.The results of the research show (1) there is a positive effects ofenvironmental concern towards ecotourism intention, (2) there is a positive effects offuture time perspective towards environmental concern, (3) there is a positive effectsof future time perspective towards ecotourism intention, (4) there is a positive effectsof destination image towards ecotourism intention, (5) there is a positive effects ofdestination image towards environmental concern.
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