Memproduksi niat beli dan perilaku terhadap  produk perawatan kulit hijau di Kalangankonsumen Indonesia

DETAIL KOLEKSI

Memproduksi niat beli dan perilaku terhadap produk perawatan kulit hijau di Kalangankonsumen Indonesia

Oleh : Anisa Fitri Nurhidayah

Info Katalog

Nomor Panggil : 022001901091

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Arnolt Kristian Pakpahan

Subyek : Marketing--management;Attitudes

Kata Kunci : environmental concern,attitude towards,subjective norms, perceivedb behavioral control, availabilit

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001901091_Halaman-Judul.pdf	12
2.	2023_TA_SMJ_022001901091_Lembar-Pengesahan.pdf	6
3.	2023_TA_SMJ_022001901091_Bab-1-Pendahuluan.pdf	7
4.	2023_TA_SMJ_022001901091_Bab-2-Tinjauan-Pustaka.pdf	21
5.	2023_TA_SMJ_022001901091_Bab-3-Metode-Penelitian.pdf	15
6.	2023_TA_SMJ_022001901091_Bab-4-Analisis-dan-Pembahasan.pdf	12
7.	2023_TA_SMJ_022001901091_Bab-5-Simpulan.pdf	3
8.	2023_TA_SMJ_022001901091_Daftar-Pustaka.pdf	7
9.	2023_TA_SMJ_022001901091_Lampiran.pdf	35

Abstrak
Abstract

P enelitianinimengkajiperanIntetiontoPurchasedalamhubunganantaraaktivitasniatbelidikalangan pengguna skincare ramah lingkungan. Penelitian ini menggunakan data primer yangdiperoleh melalui kuesioner online dari 210 responden. Pengguna perawatan kulit ramahlingkungan dipekerjakan untuk studi kuantitatif melalui convenience sampling. Data analisismenggunakan Structural Equation Model (SEM) dengan menggunakan program SPSS danAmos. Hasil penelitian ini menunjukkan bahwa Environmental Concern, Attitude Towards,Perceived Behavioral Control dan Availibility berpengaruh positif terhadap niat beli terhadapprodukperawatan kulit ramah lingkungan.Penelitianselanjutnyadapatmemperluaspenyebarankuesionerkeseluruhdaerahagarpenelitian ini bisa di generalisasi, penelitia selanjutnya dapat memperluas cakupan penelitiandiberbagai jenis bisnis, peneliti selanjutnta dapat melakukan penelitian pada industri lain. Danpenelitiselanjutnyadapatmelakukanpenambahanvariabelyangberkaitanpadaniatbeli.

T his research examines the role of Intention to Purchase in the relationship betweenpurchase intention activity among users of eco-friendly skincare. This study uses primarydata obtained through online questionnaires from 210 respondents. Eco-friendly skincareusers were hired for a quantitative study via convenience sampling. Data analysis used theStructural Equation Model (SEM) using the SPSS and Amos programs. The results of thisstudy indicate that Environmental Concern, Attitude Towards, Perceived Behavioral Controland Availability have a positive effect on purchase intentions for environmentally friendlyskin care products. Subsequent research can expand the distribution of questionnaires to allregions so that this research can be generalized, further research can expand the scope ofresearch in various types of businesses, further researchers can conduct research on otherindustries.And further researcherscan addvariablesrelated to purchaseintention.