DETAIL KOLEKSI

Anteseden dari green purchase intention

Oleh : Stella Pricilia Tamareynee

Info Katalog

Nomor Panggil : 022002006033

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Yolanda Masnita Siagian

Subyek : Purchasing - Management;Marketing - Management

Kata Kunci : attitude; subjective norms, perceived behavioural control, social media usage, social media marketin

Status Posting : Published

Status : Lengkap

File Repositori
No. Nama File Hal. Link
1. 2024_TA_SMJ_022002006033_Halaman-Judul.pdf 10
2. 2024_TA_SMJ_022002006033_Lembar-Pengesahan.pdf 6
3. 2024_TA_SMJ_022002006033_Bab-1-Pendahuluan.pdf 10
4. 2024_TA_SMJ_022002006033_Bab-2-Tinjauan-Literatur.pdf 29
5. 2024_TA_SMJ_022002006033_Bab-3-Metode-Penelitian.pdf 19
6. 2024_TA_SMJ_022002006033_Bab-4-Analisis-dan-Pembahasan.pdf 18
7. 2024_TA_SMJ_022002006033_Bab-5-Kesimpulan.pdf 9
8. 2024_TA_SMJ_022002006033_Daftar-Pustaka.pdf 8
9. 2024_TA_SMJ_022002006033_Lampiran.pdf 21

P enelitian ini bertujuan untuk menguji serta menganalisis peran attitude, subjective norms, perceived behavioural control, social media usage, social media marketing, dan digital marketing interactions terhadap green purchase intention pada konsumen pengguna bodycare di Indonesia. Obyek yang diteliti pada penelitian ini adalah bodycare ramah lingkungan di Indonesia. Kriteria pada penelitian ini yaitu pengguna bodycare minimal satu bulan dalam pemakaiannya. Sampel yang digunakan dalam penelitian ini berjumlah 232 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) Attitude berpengaruh positif terhadap Green Purchase Intention, (2) Subjective Norms berpengaruh positif terhadap Green Purchase Intention, (3) Perceived Behavioural Control berpengaruh positif terhadap Green Purchase Intention, (4) Social Media Usage tidak berpengaruh positif terhadap Green Purchase Intention, (5) Social Media Marketing berpengaruh positif terhadap Green Purchase Intention, dan (6) Digital Marketing Interactions berpengaruh positif terhadap Green Purchase Intention. Manajer pemasaran dapat meningkatkan Green Purchase Intention dengan cara meningkatkan Social Media Marketing, yaitu dengan membuat konten yang menarik, membagikan testimonial pengguna bodycare yang positif, kemudian menyediakan informasi ilmiah mengenai bodycare ramah lingkungan dan terakhir manajer perusahaan dapat berkolaborasi dengan ahli kesehatan dan lingkungan untuk memberi perspektif dan dukungan tambahan melalui artikel atau konten yang dapat memberikan kredibilitas tambahan di media sosial.

T his research aims to examine and analyze the role of attitude, subjective norms, perceived behavioural control, social media usage, social media marketing, and digital marketing interactions on green purchase intention among bodycare consumers in Indonesia. The object of this study is environmentally friendly bodycare products in Indonesia. The criteria for this research are individuals who have been using bodycare products for at least one month. The sample used in this study consisted of 232 respondents, selected using purposive sampling technique. The data were analyzed using the Structural Equation Model (SEM). The findings of this research are as follows: (1) Attitude has a positive influence on Green Purchase Intention, (2) Subjective Norms have a positive influence on Green Purchase Intention, (3) Perceived Behavioural Control has a positive influence on Green Purchase Intention, (4) Social Media Usage does not have a positive influence on Green Purchase Intention, (5) Social Media Marketing has a positive influence on Green Purchase Intention, and (6) Digital Marketing Interactions have a positive influence on Green Purchase Intention. Marketing managers can increase Green Purchase Intention by enhancing Social Media Marketing efforts. This can be achieved by creating engaging content, sharing positive user testimonials for environmentally-friendly body care products, providing scientific information about eco-friendly body care, and collaborating with health and environmental experts to offer additional perspectives and support through articles or content that can provide additional credibility on social media.

Koleksi Terkait (Kata Kunci = 81 Judul)

Anteseden dan konsekuens trust mediai sosial 0.0
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Antaseden dari green purchase intention pada perusahaan green marketing
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Pengaruh social media marketing ,attitude,brand awarness,brand loyalty,electronic word of mouth terhadap purchase intention
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Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty 5.0
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Pengaruh Penggunaan media sosial, E-WOM dan kepercayaan pada keterlibatan keputusan pembelian 5.0
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Antecedent of perceived social media marketing in developing brand loyalty
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Pengaruh media sosial dan electronic word of mouth melalui trust terhadap pengambilan keputusan pembelian
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Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
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Pengaruh social media marketing, corporate social responsibility, sales promotion, store environment terhadap customer retention melalui perceived value 0.0
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Pengaruh social media usage dan electronic word of mouth (e-wom) terhadap purchase decision involvement yang dimediasi oleh trust 0.5
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Pengaruh corporate social responsibility, social media marketing, store environment, sales promotion, dan perceived value terhadap purchase decision pada matahari department store
FEB - Usakti
Pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty 5.0
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Anteseden brand loyalty 1.0
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Pengaruh social media usage terhadap dimensi knowledge creation pada pemilik usaha kecil dan menengah sektor kuliner di Jakarta 4.0
FEB - Usakti
Pengaruh social media usage dan electronic word of mouth terhadap purchase decision involvement melalui trust
FEB - Usakti
Anteseden purchase decision 5.0
FEB - Usakti
Anteseden dari purchase decision
FEB - Usakti
Pengaruh social media marketing activity terhadap brand awareness, brand image dan brand loyalty 0.0
FEB - Usakti
Anteseden dan konsekuensi consumer brand engagement 5.0
FEB - Usakti
Pengaruh social media marketing activities terhadap brand equity 3.7
FEB - Usakti
Anteseden positive word of mouth pada brand sneakers di Indonesia
FEB - Usakti
Pengaruh social media marketing dan destination image terhadap intention to visit the destination 5.0
FEB - Usakti
Anteseden dari brand equity pada Starbucks Indonesia
FEB - Usakti
Konsekuensi social media marketing activity dan customer experience pada media sosial instagram
FEB - Usakti
Pengaruh work engagemeet, cooperation perception, social media usage in the workplace dan organization based self esteem terhadap employee creativity pada PT. Bank Mandiri (Persero) TBK Regional III Jakarta 1
FEB - Usakti
Pengaruh social media marketing corporate social responsibilty dan price promotion terhadap word of mounth
FEB - Usakti
Peran consumer engagement dalam memediasi pengaruh social media marketing terhadap EWOM Intention
FEB - Usakti
Peran dari social media marketing, brand experience, brand trust terhadap brand equity pada coffe-shop di Indonesia 2.5
FEB - Usakti
Anteseden dari purchase intention
FEB - Usakti
Pengaruh social media marketing di instagram terhadap purchase intention pada produk fashion
FEB - Usakti
Pengaruh social media marketing terhadap consumer brand engagement dan purchase intention
FEB - Usakti
Anteseden repurchase intention pada produk kosmetik halal
FEB - Usakti
Pengaruh social media marketing terhadap repurchase intention yang dimediasi oleh brand awareness dan e-wom 5.0
FEB - Usakti
Anteseden consumer response
FEB - Usakti
Pengaruh elemen periklanan media sosial terhadap brand engagement dan purchase intention
FEB - Usakti
Pengaruh product knowledge, perceived consumer effectiveness, social media marketing dan attitude terhadap intention pembelian makanan organik
FEB - Usakti
Dampak pemasaran konten, pemasaran sosial media, kenyamanan online terhadap proses keputusan pembelian konsumen
FEB - Usakti
Anteseden dari purchase intention
FEB - Usakti
Peran social media marketing activities dalam meningkatkan brand loyalty 4.0
FEB - Usakti
Pengaruh iklan media sosial terhadap brand engagement dan purchase intention pada transportasi ride hailing
FEB - Usakti
The effect of social media marketing on electronic word of mouth mediated by consumer engagement 5.0
FEB - Usakti
Analisis pengaruh content marketing, social media marketing dan online convenience terhadap consumer buying decision process
FEB - Usakti
Konsekuensi social media marketing activities kedai kopi lokal kekinian
FEB - Usakti
Anteseden dari purchase intention 5.0
FEB - Usakti
Pengaruh promosi harga, tanggung jawab sosial perusahaan, dan pemasaran media sosial terhadap word of mouth ( studi kasus Gofood)
FEB - Usakti
Faktor-faktor yang mempengaruhi green behavior
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Pengaruh social media marketing terhadap consumer purchase intention : peran customer trust dan brand loyalty sebagai variabel mediasi
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Anteseden dari purchase intention
FEB - Usakti
Dampak social media marketing (smm) activities terhadap brand equity melalui peran mediasi brand love dan brand trust 5.0
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Pengaruh social media marketing activities, brand equity dan social brand engagement terhadap purchase intention
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Pengaruh social media marketing activities terhadap brand loyalty: peran mediasi brand affect dan customer engagement
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Dampak dari social media marketing terhadap brand loyalty pada perusahaan perbankan 3.0
FEB - Usakti
Pengaruh perceived social media marketing activities terhadap consumer-based brand equity dengan mediasi yang dimoderasi
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Anteseden brand love dan reusage intention pada media sosial
FEB - Usakti
Pengaruh social media marketing activities terhadap brand equity pada internet service provider (isp) di indonesia: dimediasi oleh brand love dan brand trust
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Niat perilaku konsumen untuk membeli makanan organik
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Pengaruh media social marketing, corporate social responsibility, dan price promotion terhadap word of mouth
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sikap pengguna terhadap intesitas perilaku social media marketing : jual beli mobil bekas
FEB - Usakti
Pengaruh social media marketing activities terhadap green fashion product, willingness to pay dan purchase intention
FEB - Usakti
Pengaruh digital marketing terhadap purchase intention yang dimoderasi oleh brand Equity pada produk skincare 0.0
FEB - Usakti
Anteseden repurchase intention pada produk sepatu running di Indonesia
FEB - Usakti
Konsekuensi social media marketing activities
FEB - Usakti
Anteseden dari purchase intention
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Analysis of the influence of consumer purchase intentions on green product purchase
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Pengaruh social media marketing efforts terhadap brand loyalty yang dimediasi oleh multidimensi customer brand engagement pada produk fashion
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Pengaruh social media marketing dan destination image terhadap intention to visit the destination
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Anteseden purchase intention pada coffee shop lokal di Jakarta
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Peran brand experience dan brand image dalam memediasi pengaruh social media marketing terhadap purchase intention pada brand skincare
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Peran brand consciousness dan emotional experience dalam memediasi pengaruh socialmedia marketing terhadap purchase intention pada brand skincare
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Pengaruh social media marketing terhadap brand awareness dan customer acquisition outlet makanan cepat saji pada generasi Y dan Z di Jakarta
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Pengaruh social media marketing terhadap electronics word of mouth dan peran mediasi brand equity dan brand identity antara electronics word of mouth terhadap willingness to pay konsumen mobil listrik 5.0
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Pengaruh social media marketing terhadap purchase intention melalui brand trust dan brand loyalty
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Pengaruh faktor perilaku pribadi terhadap purchase intention for organic food
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Anteseden repurchase intention kosmetik halal
FEB - Usakti
Peran user engagement dan perceived value dalam memediasi pengaruh social media marketing activity terhadap self-brand connection
FEB - Usakti
Anteseden dari green purchase intention pada kosmetik ramah lingkungan
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty: peran mediasi brand trust dan brand consciousness
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Pengaruh social media marketing terhadap brand loyalty melalui brand credibility pada industri hotel
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Anteseden dan konsekuensi brand loyalty pada konser festival musik the sound project 5.0
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Anteseden dari intention untuk mengunjungi destinasi warisan budaya
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