Anteseden dari intention untuk mengunjungi destinasi warisan budaya

DETAIL KOLEKSI

Anteseden dari intention untuk mengunjungi destinasi warisan budaya

Oleh : Audya Silvy Aulya

Info Katalog

Nomor Panggil : 022002001104

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Luki Adiati Pratomo

Subyek : Environmental economics;Marketing - Management

Kata Kunci : attitude, subjective norms, perceived behavioural control, environmental concern, environmental frie

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2024_TA_SMJ_022002001104_Halaman-Judul.pdf	12
2.	2024_TA_SMJ_022002001104_Lembar-Pengesahan.pdf	6
3.	2024_TA_SMJ_022002001104_Bab-1_Pendahuluan.pdf	12
4.	2024_TA_SMJ_022002001104_Bab-2_Tinjauan-Pustaka.pdf	14
5.	2024_TA_SMJ_022002001104_Bab-3_Metodologi-Penelititian.pdf	16
6.	2024_TA_SMJ_022002001104_Bab-4_Analisis-dan-Pembahasan.pdf	19
7.	2024_TA_SMJ_022002001104_Bab-5_Simpulan-dan-Saran.pdf	4
8.	2024_TA_SMJ_022002001104_Daftar-Pustaka.pdf	6
9.	2024_TA_SMJ_022002001104_Lampiran.pdf	17

Abstrak
Abstract

P enelitian ini dilakukan untuk membahas tentang upaya indonesia dalammelindungi warisan budaya pada UNESCO, UNESCO merupakan salah satuorganisasi internasional yang bergerak dalam bidang kebudayaan. Pengenalan warisanbudaya begitu penting bagi para generasi muda untuk memperkenalkan budaya yangkita miliki sekaligus untuk melestarikan warisan budaya bangsa. Pada penelitian ini,metodeanalisis data yang digunakan untuk menguji hipotesis yang sudah dirumuskandengan menggunakan metode Structural Equation Model (SEM) denganmenggunakan software SPSS dan AMOS. Terdapat hubungan positif Attitudeterhadap Intention, terdapat Subjective Norms terhadap Intention, terdapat hubungan positif Perceived Behavioural Control terhadap Intention, terdapat hubungan positifEnvironmental Concern terhadap Intention, terdapat hubungan positif EnvironmentalFriendly Activities terhadap Intention. Hasil penelitian menunjukan bahwa intentionberperan penting dalam meningkatkan Attitude, oleh sebab itu warisan budaya harusmemastikan bahwa wisatawan memiliki interaksi positif dan memuaskan denganwarisan budaya di indonesia.

T his research was conducted to discuss Indonesia's efforts to protect cultural heritageat UNESCO. UNESCO is an international organization that operates in the field ofculture. The introduction of cultural heritage is very important for the youngergeneration to introduce our culture as well as to preserve the nation's culturalheritage. In this research, the data analysis method used to test the hypothesis that hasbeen formulated is using the Structural Equation Model (SEM) method using SPSSand AMOS software. There is a positive relationship between Attitude and Intention,there is Subjective Norms towards Intention, there is a positive relationship between Perceived Behavioral Control and Intention, there is a positive relationship betweenEnvironmental Concern and Intention, there is a positive relationship betweenEnvironmental Friendly Activities and Intention. The research results show thatintention plays an important role in increasing attitude, therefore cultural heritagemust ensure that tourists have positive and satisfying interactions with culturalheritage in Indonesia.