Faktor-faktor yang mempengaruhi keputusan konsumen dalam membeli produk yang ramah lingkungan
Info Katalog
File Repositori
Nomor Panggil : 2016_TA_MJ_022100056
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Robert Kristaung
Subyek : Commercial Products - Environmental Aspects
Kata Kunci : Supporting environmental protection, drive for environmental responsibility, environmental friendlin
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | SKRIPSI-RIZA-AZHARI-HALAMAN-JUDUL.pdf | ||
| 2. | 2016_TA_MJ_022100056-BAB-1.pdf | ||
| 3. | 2016_TA_MJ_022100056-BAB-2.pdf |
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| 4. | 2016_TA_MJ_022100056-BAB-3.pdf |
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| 5. | 2016_TA_MJ_022100056.-BAB-4.pdf |
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| 6. | 2016_TA_MJ_022100056-BAB-5.pdf |
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| 7. | DAFTAR-PUSTAKA.pdf | ||
| 8. | LAMPIRAN.pdf |
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T ujuan dari penelitian ini adalah untuk menganalisa faktor-faktor yang mempengaruhi minat konsumen untuk membeli produk ramah lingkungan. Data diperoleh dengan cara menyebarkan kuisioner kepada 153 konsumen yang pernah membeli produk Aqua 5 kali tiap bulan dalam 1 tahun terakhir. Data yang digunakan adalah data cross-sectional dan menggunakan purposive sampling sebagai metode pegambilan sampel. Alat analisis yang digunakan adalah Structural Equation Modeling (SEM). Hasil pengujian hipotesa menunjukkan bahwa supporting environmental protection, drive for environmental responsibility, environmental friendliness of companies dan social appeal berpengaruh positif secara signifikan terhadap green product purchase decisions. Social appeal memiliki pengaruh signifikan paling rendah terhadap green product purchase decisions. Environmental friendliness of companies memiliki pengaruh signifikan paling tinggi terhadap green product purchase decisions.
T he purpose of this study is to analyze factors affecting green product purchase decisions. The data was gathered using questionnaires and was collected from 153 respondent who buy Aqua 5 times every months. The data was using crosssectional and the sampling method was using purposive sampling. This research were using Structural Equation Modeling (SEM) as analysis method. The finding in this research were : supporting environmental protection, drive for environmental responsibility, environmental friendliness of companies and social appeal were significantly have positive effect toward green product purchase decisions. Social appeal have the lowest possitive effect towards green product purchase decisions. Environmental friendliness of companies have the highest possitive effect towards green product purchase decisions.
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