DETAIL KOLEKSI

Pengaruh social media marketing dan destination image terhadap intention to visit the destination

Oleh : Haris Kenny Maulana

Info Katalog

Nomor Panggil : 022001801046

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Kurniawati

Subyek : Marketing management;Social media--Economic aspects

Kata Kunci : social media marketing, destination image, intention to visit the destination

Status Posting : Published

Status : Lengkap

File Repositori
No. Nama File Hal. Link
1. 2023_TA_SMJ_022001801046_Halaman-Judul.pdf 10
2. 2023_TA_SMJ_022001801046_Lembar-Pengesahan.pdf 6
3. 2023_TA_SMJ_022001801046_Bab-1-Pendahuluan.pdf 13
4. 2023_TA_SMJ_022001801046_Bab-2-Tinjauan-Pustaka.pdf 17
5. 2023_TA_SMJ_022001801046_Bab-3-Metode-Penelitian.pdf 15
6. 2023_TA_SMJ_022001801046_Bab-4-Analisis-dan-Pembahasan.pdf 8
7. 2023_TA_SMJ_022001801046_Daftar-Pustaka.pdf 11
8. 2023_TA_SMJ_022001801046_Daftar-Pustaka.pdf 11
9. 2023_TA_SMJ_022001801046_Lampiran.pdf 14

P enelitian ini menguji pengaruh social media marketingdan destination image terhadap intenion to visit the destination. Penelitian ini berbasis kuesioner untuk mengumpulkan data dari 150 Responden. Dilakukan teknik analisis data yang digunakan adalah menggunakan Structural Equation Model (SEM) pada software SPSS versi 25 dan PLS versi 22. Diperoleh hasil dalam penelitian ini dapat disimpulkan bahwa terdapat pengaruh Positif social media marketing terhadap destination image, tidak terdapat pengaruh positif social media marketing terhadap intention to visit the destination dan terdapat pengaruh positif destination imageterhadap intention to visit the destination.

T his study examines the effect of social media marketing and destination image on intention to visit the destination. This research is based on a questionnaire to collect data from 150 respondents. The data analysis technique used was using the Structural Equation Model (SEM) in SPSS software version 25 and PLS version 22. The results obtained in this study can be concluded that there is a positive influence of social media marketing on destination image, there is no positive effect of social media marketing on intention to visit the destination and there is a positive effect of destination image on intention to visit the destination

Koleksi Terkait (Kata Kunci = 66 Judul)

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Anteseden brand loyalty 1.0
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The effect of social media marketing on electronic word of mouth mediated by consumer engagement 5.0
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Dampak social media marketing (smm) activities terhadap brand equity melalui peran mediasi brand love dan brand trust 5.0
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