Anteseden dari purchase decision
Info Katalog
File Repositori
Nomor Panggil : 022121117
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2020
Pembimbing 1 : Ina Oktaviana Matusin
Subyek : Sales management
Kata Kunci : social media marketing, store environment, sales promotion, perceived value
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2020_TA_MJ_022121117_Halaman-judul.pdf | ||
| 2. | 2020_TA_MJ_022121117_Bab-1.pdf | 6 | |
| 3. | 2020_TA_MJ_022121117_Bab-2.pdf | 22 |
|
| 4. | 2020_TA_MJ_022121117_Bab-3.pdf | 3 |
|
| 5. | 2020_TA_MJ_022121117_Bab-4.pdf |
|
|
| 6. | 2020_TA_MJ_022121117_Bab-5.pdf |
|
|
| 7. | 2020_TA_MJ_022121117_Daftar-Pustaka.pdf | ||
| 8. | 2020_TA_MJ_022121117_Daftar-Lampiran.pdf |
|
T ujuan penelitian ini adalah untuk menguji pengaruh Sosial Media Marketing, Store Environment, Sales Promotion, Perceived Value terhada Purchase Decision pelanggan Alfamart.Metode penelitian ini merupakan penelitian survei dengan pendekatandeskriptif kausalitas. Pengumpulan data yang digunakan dalam penelitian ini adalahmetode survei langsung maupun tidak langsung dengan menggunakan instrumenkuesioner. Teknik pengambilan sampel dengan purposive sampling pada pelangganTokopedia sebanyak 250 responden. Metode analisis data yang digunakan adalahStructural Equation Modeling (SEM) dengan bantuan program Amos versi 23.0. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif yang signifikan kepercayan, komitmen, dan kepuasan terhadap loyalitas sikap. Loyalitas sikap juga terbukti berpangaruh positif Keputusan Pembelian.
T he objective of this study was to examine the influence of Social MediaMarketing, Store Environment, Sales Promotion, Perceived Valueon Purchase Decision Alfamart customers.This research method is a survey research with a causality descriptiveapproach. Data collection used in this study is a direct or indirectsurvey method using a questionnaire instrument. The samplingtechnique was purposive sampling of 250 Tokopedia customers.The data analysis method used is Structural Equation Modeling(SEM) with the help of the Amos version 23.0 programThe results of this study indicate that there is a significant positive effect oftrust, commitment, and satisfaction on attitude loyalty. Attitudinalloyalty is also proven to have a positive influence on purchasingdecisions.
Pengaruh sales promotion terhadap online shopping yang di moderasi oleh online brand trust
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh utilitarian value dan hedonic value terhadap behavioral intention melalui customer satisfaction
FEB - Usakti
Pengaruh customer perceived value dan customer satisfaction terhadap behavioral intention
FEB - Usakti
Pengaruh lingkungan toko dan kecendrungan berbelanja terhadap perilaku pembelian impuls
FEB - Usakti
Pengaruh nama merek terhadap niat pembelian melalui kualitas yang dirasakan dan nilai yang dirasakan
FEB - Usakti
Pengaruh online recommendation terhadap consumption intention melalui perceive value pada jejaring sosial facebook
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Pengaruh social identity social influenceb dan perceived value terhadap purchase intention
FEB - Usakti
Pengaruh image, perceived value, perceived usefulness, perceived ease of use, perceived quality terhadap satisfaction
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh image,perceived value, perceived usefulness,dan perceived ease of use terhadap satisfaction
FEB - Usakti
Pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Anteseden dan konsekuensi dari customer satisfaction/delight experience pada industri telekomunikasi
FEB - Usakti
Pengaruh kualitas pelayanan dan perceived value terhadap loyalitas pelanggan melalui kepuasan pelanggan
FEB - Usakti
Pengaruh social media marketing activity terhadap brand awareness, brand image dan brand loyalty
FEB - Usakti
Peran brad authenticity terhadap peningkatan perceived value, brand trust, dan revisit intenton
FEB - Usakti
Pengaruh consumer-based brand equity terhadap brand loyalty melalui customer satisfaction
FEB - Usakti
Pengaruh social media marketing dan destination image terhadap intention to visit the destination
FEB - Usakti
Konsekuensi social media marketing activity dan customer experience pada media sosial instagram
FEB - Usakti
Pengaruh social media marketing corporate social responsibilty dan price promotion terhadap word of mounth
FEB - Usakti
Peran consumer engagement dalam memediasi pengaruh social media marketing terhadap EWOM Intention
FEB - Usakti
Peran dari social media marketing, brand experience, brand trust terhadap brand equity pada coffe-shop di Indonesia
FEB - Usakti
Determinan minat masyarakat dalam menggunakan uang elektronik (studi kasus di DKI Jakarta)
FEB - Usakti
Pengaruh social media marketing di instagram terhadap purchase intention pada produk fashion
FEB - Usakti
Pengaruh social media marketing terhadap consumer brand engagement dan purchase intention
FEB - Usakti
Pengaruh social media marketing terhadap repurchase intention yang dimediasi oleh brand awareness dan e-wom
FEB - Usakti
Pengaruh elemen periklanan media sosial terhadap brand engagement dan purchase intention
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3223)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)