Anteseden dari green purchase intention

DETAIL KOLEKSI

Anteseden dari green purchase intention

Oleh : Prita Pramesti

Info Katalog

Nomor Panggil : 022002006501

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Fatik Rahayu

Subyek : Marketing - Management;Product - Environmental aspects

Kata Kunci : environmental concern, green lifestyle, product knowledge, promotion, community, and green purchase

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2022_TA_SMJ_022002006501_Halaman-Judul.pdf	10
2.	2022_TA_SMJ_022002006501_Lembar-Pengesahan.pdf	5
3.	2022_TA_SMJ_022002006501_Bab-1-Pendahuluan.pdf	7
4.	2022_TA_SMJ_022002006501_Bab-2-Tinjauan-Pustaka.pdf	18
5.	2022_TA_SMJ_022002006501_Bab-3-Metode-Penelitian.pdf	16
6.	2022_TA_SMJ_022002006501_Bab-4-Analisis-dan-Pembahasan.pdf	14
7.	2022_TA_SMJ_022002006501_Bab-5-Kesimpulan.pdf	7
8.	2022_TA_SMJ_022002006501_Daftar-Pustaka.pdf	5
9.	2022_TA_SMJ_022002006501_Lampiran.pdf	17

Abstrak
Abstract

T ujuan penelitian ini adalah menganalisa pengaruh dari environmental concern, green lifestyle, product knowledge, promotion, dan community terhadapgreen purchase intention. Penelitian ini dilakukan dengan menyebarkan kuisionerkepada 200 responden. Teknik pengambilan sampel yang digunakan adalahconvenience sampling. Data dianalisis menggunakan metode Structural EquationModel (SEM) dengan bantuan program AMOS. Hasil dari penelitian ini menunjukanbahwa: (1) Environmental concern tidak berpengaruh positif terhadap greenpurchase intention, (2) Green lifestyle berpengaruh positif terhadap green purchaseintention, (3) Product knowledge berpengaruh positif terhadap green purchaseintention, (4) Promotion tidak berpengaruh positif terhadap green purchase intention,dan (5) Community berpengaruh positif terhadap green purchase intention.

T he purpose of this study is to analyze environmental concern, green lifestyle,product knowledge, promotion, and community towards green purchase intention.This research was conducted by distributing questionnaires to 200 respondents. Thesampling technique used is convenience sampling. The data are analyzed using theStructural Equation Model (SEM) method with the help of AMOS program. Theresults of this study indicate that : (1) Environmental concern has no positive effecton green purchase intention, (2) Green lifestyle has a positive effect on greenpurchase intention, (3) Product knowledge has a positive effect on green purchaseintention, (4) Promotion has no positive effect on green purchase intention, and (5)Community has a positive effect on green purchase intention.