Anteseden dari green product purchase intention

DETAIL KOLEKSI

Anteseden dari green product purchase intention

Oleh : Rosa Desifina

Info Katalog

Nomor Panggil : 022001702010

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2021

Pembimbing 1 : Adiati Hardjanti.

Subyek : Product - Environmental aspects;Marketing - Management

Kata Kunci : online green product review, self-image congruence, attitude towards green product purchase, subject

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2021_TA_SMJ_022001702010_Halaman-Judul.pdf	13
2.	2021_TA_MJ_022001702010_Lembar-Pengesahan.pdf	6
3.	2021_TA_SMJ_022001702010_Bab-1-Pendahuluan.pdf
4.	2021_TA_SMJ_022001702010_Bab-2-Landasan-Teori.pdf
5.	2021_TA_SMJ_022001702010_Bab-3-Metodologi-Penelitian.pdf
6.	2021_TA_SMJ_022001702010_Bab-4-Analisa-dan-Pembahsan.pdf
7.	2021_TA_SMJ_022001702010_Bab-5-Kesimpulan.pdf
8.	2021_TA_SMJ_022001702010_Daftar-Pustaka.pdf	9
9.	2021_TA_SMJ_022001702010_Lampiran.pdf

Abstrak
Abstract

P enelitian ini bertujuan untuk mengetahui pengaruh Online green product review, Self-image congruence with green product consumers, Attitude towards green product purchase, Subjective norms of green product purchase, Perceived behavior control over green product purchase terhadap Green product purchase intention pada produk The Body Shop. Metode pengumpulan data menggunakan kuesioner dengan teknik purposive sampling kepada 233 responden yang pernah menggunakan produk the body shop. Alat analisis yang digunakan untuk menguji validitas adalah factor analysis, uji reliabilitas adalah cronbachâ€™s alpha, dan uji hipotesis adalah regresi berganda (Multiple Regression).Hasil yang didapat dari penelitian ini adalah Online green product review, Self-image congruence with green product consumers, Attitude towards green product purchase, Subjective norms of green product purchase, Perceived behavior control over green product purchase berpengaruh positif pada Green product purchase intention.

T his study aims to determine the effect of online green product review, Self-image congruence with green product consumers, attitude towards green product purchase, subjective norms of green product purchase, perceived behavior control over green product purchase on green product purchase intention on produk The Body Shop. The data collection method used a questionnaire with purposive sampling technique to 233 respondents who had used body shop products. The analytical tool used to test the validity is factor analysis, the reliability test is cronbach's alpha, and the hypothesis test is multiple regression.The results obtained from this study are online green product review, self-image congruence with green product consumers, attitude towards green product purchase, subjective norms of green product purchase, perceived behavior control over green product purchase has a positive effect on the purchase intention of green products.