Anteseden dari purchase intention pada kosmetik ramah lingkungan
Info Katalog
File Repositori
Nomor Panggil : 022002001018
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Asep Hermawan
Subyek : Marketing--Management
Kata Kunci : attitude, subjective norms, perceived behavioral control, brand image, purchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TA_SMJ_022002001018_Halaman-Judul.pdf | 11 | |
| 2. | 2024_TA_SMJ_022002001018_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2024_TA_SMJ_022002001018_Bab-1-Pendahuluan.pdf | 10 | |
| 4. | 2024_TA_SMJ_022002001018_Bab-2-Tinjauan-Pustaka.pdf | 9 |
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| 5. | 2024_TA_SMJ_022002001018_Bab-3-Metodologi-Penelitian.pdf | 17 |
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| 6. | 2024_TA_SMJ_022002001018_Bab-4-Analisa-dan-Pembahasan.pdf | 12 |
|
| 7. | 2024_TA_SMJ_022002001018_Bab-5-Simpulan.pdf | 4 | |
| 8. | 2024_TA_SMJ_022002001018_Daftar-Pustaka.pdf | 6 | |
| 9. | 2024_TA_SMJ_022002001018_Lampiran.pdf | 14 |
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P enelitian ini bertujuan untuk menganalisis pengaruh Attitude, Subjective Norms,Perceived Behavioral Control, dan Brand Image terhadap Purchase Intention padaproduk kosmetik ramah lingkungan.Data diperoleh dengan menyebar kuesioner secara online kepada konsumenpenggunan kosmetik ramah lingkungan. Jumlah sampel yang digunakan dalampenelitian ini sebanyak 170 responden dengan teknik pengambilan sampel yaitupurposive sampling. Metode analisis data yang digunakan dalam penelitian ini yaituMultiple Linier Regression dengan menggunakan software SPSS 21.Hasil penelitian ini menunjukan bahwa Attitude tidak berpengaruh positif terhadapPurchase Intention, Subjective Norms berpengaruh positif terhadap PurchaseIntention, Perceived Behavioral Control berpengaruh positif terhadap PurchaseIntention, dan Brand Image berpengaruh positif terhadap Purchase Intention.
T his study aims to analyze the effect of Attitude, Subjective Norms, PerceivedBehavioral Control, and Brand Image on Purchase Intention on environmentallyfriendly cosmetic products.Data was obtained by distributing questionnaires online to consumers usingenvironmentally friendly cosmetics. The number of samples used in this study were170 respondents with the sampling technique, namely purposive sampling. The dataanalysis method used in this study is Multiple Linear Regression using SPSS 21software.The results of this study indicate that Attitude has no positive effect on PurchaseIntention, Subjective Norms has a positive effect on Purchase Intention, PerceivedBehavioral Control has a positive effect on Purchase Intention, and Brand Image hasa positive effect on Purchase Intention.
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