Pengaruh behavioral intention terhadap green consumer behavior

DETAIL KOLEKSI

Pengaruh behavioral intention terhadap green consumer behavior

Oleh : IrfanulHasan

Info Katalog

Nomor Panggil : 022001901266

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Subyek : Marketing management;Consumer behaviour

Kata Kunci : Attitude towards the environment, subjective norms, perceived consumer effectiveness, behavioral int

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001901266_Halaman-Judul.pdf	11
2.	2023_TA_SMJ_022001901266_Lembar-pengesahan.pdf	6
3.	2023_TA_SMJ_022001901266_Bab-1-Pendahuluan.pdf	13
4.	2023_TA_SMJ_022001901266_Bab-2-Tinjauan-Pustaka.pdf	19
5.	2023_TA_SMJ_022001901266_Bab-3-Metode-Penelitian.pdf	20
6.	2023_TA_SMJ_022001901266_Bab-4-Analisis-dan-Pembahasan.pdf	20
7.	2023_TA_SMJ_022001901266_Bab-5-Simpulan.pdf	4
8.	2023_TA_SMJ_022001901266_Daftar-Pustaka.pdf	10
9.	2023_TA_SMJ_022001901266_Lampiran.pdf	29

Abstrak
Abstract

P enelitian ini bertujuan untuk menganalisis pengaruh Behavioral Intention terhadapGreen Consumer Behavior pada produk ramah lingkungan. Sampel yang digunakandalam penelitian ini berjumlah 152 responden dengan teknik pengambilan sampelyaitu menggunakan purposive sampling. Responden dalam penelitian ini yaitukonsumen yang pernah menggunakan produk ramah lingkungan. Pengujian hipotesisdilakukan dengan menggunakan metode Structural Equation Model (SEM). Hasilpenelitian ini menunjukkan bahwa attitude towards environment berpengaruh positifterhadap Behavioral intention, subjective norm tidak berpengaruh terhadap behavioral intention, perceived consumer effectiveness berpengaruh positif terhadap behavioralintention, attitude towards environment tidak berpengaruh terhadap green consumerbehavior, subjective norm berpengaruh positif terhadap green consumer behavior,perceived consumer effectiveness tidak berpengaruh terhadap green consumerbehavior, dan behavioral intention tidak berpengaruh terhadap green consumerbehavior.

T his study aims to analyze the effect of Behavioral Intention on Green ConsumerBehavior in environmentally friendly products. The sample used in this studyamounted to 152 respondents with a sampling technique using purposive sampling.Respondents in this study are consumers who have used environmentally friendlyproducts. Hypothesis testing is carried out using the Structural Equation Model (SEM)method. The results of this study indicate that attitude towards the environment has apositive effect on behavioral intention, subjective norms have no effect on behavioral intention, perceived consumer effectiveness has a positive effect on behavioralintention, attitude towards the environment has no effect on green consumer behavior,subjective norms have a positive effect on green consumer behavior. perceivedconsumer effectiveness has no effect on green consumer behavior, and behavioralintention has no effect on green consumer behavior.