Anteseden behavioral intention penggunaan reusable bag

DETAIL KOLEKSI

Anteseden behavioral intention penggunaan reusable bag

Oleh : Fiyya Sabila Sarra

Info Katalog

Nomor Panggil : 022001901181

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Ayu Ekasari

Subyek : Marketing - Management;Purchasing - Marketing

Kata Kunci : toward the environment, behavioral intention, perceived behavior control.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001901181_Halaman-Judul.pdf	11
2.	2023_TA_SMJ_022001901181_Lembar-Pengesahan.pdf	6
3.	2023_TA_SMJ_022001901181_Bab-1-Pendahuluan.pdf	11
4.	2023_TA_SMJ_022001901181_Bab-2-Tinjauan-Pustaka.pdf	15
5.	2023_TA_SMJ_022001901181_Bab-3-Metode-Penelitian.pdf	21
6.	2023_TA_SMJ_022001901181_Bab-4-Analisis-dan-Pembahasan.pdf	16
7.	2023_TA_SMJ_022001901181_Bab-5-Simpulan.pdf	4
8.	2023_TA_SMJ_022001901181_Daftar-Pustaka.pdf	6
9.	2023_TA_SMJ_022001901181_Lampiran.pdf	23

Abstrak
Abstract

K erusakan lingkungan di Indonesia sangat memperhatinkan salah satunya adalah limbah sampah plastik. Dalam penelitian ini rancangan penelitian yang digunakan adalah pengujian hipotesis (Hypothesis Testing). Dalam penelitian ini, terdapat lima variabel yaitu (1) Behavioral Intention (2) Attitude Toward the Environment (3) Subjective Norm (4) Perceived Consumer Effectiveness (5) Perceived Behavior Control. Penelitian ini menggunakan metode SEM AMOS dengan jumlah sampel sebanyak 210 responden yang mengetahui keberadaan Reusable bag. Hasil penelitian ini adalah terdapat pengaruh antara Attitude Toward the Environment, Subjective Norm, Perceived Consumer Effectiveness, Perceived Behavior Control terhadap Behavioral Intention. Untuk Retailers, Pemasar Reusable, dan Pemerintah dapat merancang strategi pemasaran untuk mendorong konsumen agar bersedia menggunakan Reusable bag.

E nvironmental damage in Indonesia is of great concern, one of which is plastic waste. In this study the research design used was hypothesis testing (Hypothesis Testing). In this study, there are five variables, namely (1) Behavioral Intention (2) Attitude Toward the Environment (3) Subjective Norm (4) Perceived Consumer Effectiveness (5) Perceived Behavior Control. This study used the AMOS SEM method with a total sample of 210 respondents who knew about the existence of a Reusable bag. The results of this study are that there is an influence between Attitude Toward the Environment, Subjective Norm, Perceived Consumer Effectiveness, Perceived Behavior Control on Behavioral Intention. For Retailers, Reusable Marketers, and the Government can design marketing strategies to encourage consumers to be willing to use Reusable bags.