Pengaruh key restaurant attributes terhadap behavioral intentions yang di mediasi oleh customer satisfaction
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022164501
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Dya
Subyek : Key restaurant attributes - Customer satisfaction;Marketing management - Customer behavior
Kata Kunci : key restaurant attributes, customer satisfaction dan behavioral intentions
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2019_TA_MJ_022164501_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022164501_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022164501_Bab-2.pdf |
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| 4. | 2019_TA_MJ_022164501_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022164501_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022164501_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022164501_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022164501_Lampiran.pdf |
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P enelitian ini bertujuan untuk menganalisis pengaruh key restaurant attributes terhadap behavioral intentions yang dimediasi oleh customer satisfactionMetode pengumpulan data menggunakan kuesioner dengan teknik purposivesampling kepada 275 responden yang mengunjungi Restoran Sunda di Bekasi.Alat analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS dan SPSS, sedangkan uji reliabilitas adalah Cronbach’s Alpha.Hasil penelitian ini menunjukkan bahwa tidak terdapat pengaruh posif keyrestaurant attributes terhadap behavioural intentions, terdapat hubungan positif keyrestaurant attributes terhadap customer satisfaction dan customer satisfactionterhadap behavioural intentions. Lebih lanjut ditemukan bahwa customersatisfactionmemediasi hubungan key restaurant attributes terhadap behavioralintentions.Peneliti selanjutnya disarankan untuk meneliti Restoran Sunda di wilayahlain, jenis Restoran Keluarga lainnya dan menambahkan variabel lain seperti brand image (Khaan dan Majid, 2012) atau perceived value (Kesang, Heesup, dan Tae-Hee, 2008).
T he objective of the empirical study is to analyze the effect key restaurantattributes toward behavioral intentions mediated by customer satisfaction.Data collection method that used was questionnaire with purposive samplingtechnique to 275 respondents who visited Sundanese restaurant in Bekasi. The data analysis tool that used was Structural Equation Model (SEM) via AMOS and SPSS program, while the reliability test was cronbach’s alpha.The results shows there is no positive effect of key restaurant attributes istowards behavioral intentions, there are a positive effect of key restaurant attributestowards customer satisfaction, and customer satisfaction towards behavioralintentions. More over customer satisfaction is a mediator of key restaurant attributestowards behavioral intentions For future research is suggested to analysis Sundanese restaurant other region, other family restaurant and add variables such as brand image (Khaan dan Majid, 2012) or perceived value (Kesang, Heesup, dan Tae-Hee, 2008)
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