Konsekuensi corporate social responsibility

DETAIL KOLEKSI

Konsekuensi corporate social responsibility

Oleh : Maulida Nur Farhah

Info Katalog

Nomor Panggil : 022001801055

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Ayu Eka Sari

Subyek : Management;Social responsibility of business

Kata Kunci : corporate social responsibility, attitude, trust, perceived consumer effectiveness, purchase intenti

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2022_TA_SMJ_022001801055_Halaman-Judul.pdf	10
2.	2022_TA_SMJ_022001801055_Lembar-Pengesahan.pdf	6
3.	2022_TA_SMJ_022001801055_Bab-1-Pendahuluan.pdf	21
4.	2022_TA_SMJ_022001801055_Bab-2-Tinjauan-Pustaka.pdf	54
5.	2022_TA_SMJ_022001801055_Bab-3-Metode-Penelitian.pdf	45
6.	2022_TA_SMJ_022001801055_Bab-4-Analisis-dan-Pembahasan.pdf	45
7.	2022_TA_SMJ_022001801055_Bab-5-Kesimpulan.pdf	9
8.	2022_TA_SMJ_022001801055_Daftar-Pustaka.pdf	8
9.	2022_TA_SMJ_022001801055_Lampiran.pdf

Abstrak
Abstract

P enelitian ini bertujuan untuk mengetahui konsekuensi dari Corporate SocialResponsibility terhadap sikap, kepercayaan, dan aksi konsumen dalam melingdungilingkungan terhadap niat pembelian produk fast fashion. Structural EquationModelling (SEM) digunakan sebagai metode penelitian ini dengan beberapa variabelseperti Corporate Social Responsibility, Attitude, Trust, Perceived ConsumerEffectiveness, dan Purchase Intention. Jumlah responden yang digunakan adalahsebanyak 190 orang, dengan kriteria responden yang sudah pernah membeli danmempunyai produk fashion Uniqlo selama 1 tahun terakhir. Hasil penelitian inimenunjukkan bahwa terdapat pengaruh positif Corporate Social Responsibilityterhadap Attitude, Trust, dan Perceived Consumer Effectiveness. Lalu, Trustberpengaruh positif terhadap Purchase Intention. Selain itu, hasil penelitian inimenunjukkan bahwa tidak terdapat pengaruh positif Attitude terhadap PurchaseIntention dan tidak terdapat pengaruh positif Perceived Consumer Effectivenessterhadap Purchase Intention karena diduga adanya peran variabel mediasi dan peranvariabel moderasi. Penelitian selanjutnya disarankan menggunakan lebih banyakmerek fast fashion dan penelitian selanjutnya disarankan untuk dapat menambahkanvariabel lain seperti variabel moderasi Innovativeness karena dianggap dapat memoderasi pengaruh antara Attitude terhadap Purchase Intention, dan memoderasipengaruh antara Perceived Consumer Effectiveness terhadap Purchase Intention, danvariabel mediasi Consumer Readiness to be Green karena dianggap dapat memediasipengaruh antara Attitude terhadap Purchase Intention.

T his study aims to determine the consequences of Corporate Social Responsibilityon attitudes, trust, and consumer actions in protecting the environment towards theintention of purchasing fast fashion products. Structural Equation Modelling (SEM)was used as a method of this study with several variables such as Corporate SocialResponsibility, Attitude, Trust, Perceived Consumer Effectiveness, and PurchaseIntention. The number of respondents used was 190 people, with the criteria ofrespondents who have bought and have Uniqlo fashion products for the last 1 year.The results of this study show that there is a positive influence of Corporate SocialResponsibility on Attitude, Trust, and Perceived Consumer Effectiveness. Then,Trust has a positive effect on Purchase Intention. In addition, the results of this studyshow that there is no positive influence of Attitude on Purchase Intention and thereis no positive influence of Perceived Consumer Effectiveness on Purchase Intentionbecause it is suspected that there is a role of mediation variables and the role ofmoderation variables. Further research is suggested to use more fast fashion brandsand further research is advised to be able to add other variables such as theInnovativeness moderation variable because it is considered to be able to moderatethe influence between Attitudes on Purchase Intention, and moderates the influence between Perceived Consumer Effectiveness on Purchase Intention, and the consumerreadiness to be green mediation variable because it is considered to mediate theinfluence between Attitudes on Purchase Intention.