Pengaruh attitude, subjective norm, perceived behavioural control terhadap returning tourist’ to stay in a Green Hotel yang dimoderasi Green Hotel Knowledge
P enelitian ini bertujuan untuk menguji dan menganalisis pengaruh Attitude, Subjective norm, Perceived Behavioural Control terhadap Returning Tourist’ to Stay in a Green Hotel yang dimoderasi Green Hotel Knowledge. Metode non-probability sampling yang digunakan dalam penelitian, dengan 150 responden yang pernah menginap di hotel berpredikat ramah lingkungan yang berada di Jakarta dalam 1 tahun terakhir. Alat analisis yang digunakan adalah Structural Equation Model (SEM) melalui AMOS 6. Hasil dari penelitian ini adalah bahwa pengetahuan akan hotel ramah lingkungan berpengaruh positif terhadap Attitude, Subjective norm, Perceived Behavioural Control yang berpengaruh terhadap Returning Tourist’ to Stay in a Green Hotel
T his research aims to examine and analyze the influence of Attitude, Subjective norm, Perceived Behavioural Control against Returning Tourist' to Stay in a Green Hotel moderated Green Hotel Knowledge. Non-probability sampling method used in this research, with 150 respondents that stay at Green Hotel in Jakarta in the past 1 year. Analysis tool used is a Structural Equation Models (SEM) through AMOS 6. The results of this research is the knowledge of the Green hotel has a positive effect against Attitude, Subjective norm, Perceived Behavioural Control that affect § Returning Tourist ' to Stay in a Green Hotel