Pengaruh objective knowledge dan subjektive knowledge terhadap exploratory purchasing behaviour

DETAIL KOLEKSI

Pengaruh objective knowledge dan subjektive knowledge terhadap exploratory purchasing behaviour

Oleh : M Musayyabi Robbi

Info Katalog

Nomor Panggil : 2016_TA_MJ_022111216

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2016

Pembimbing 1 : Ganawati

Subyek : Exploratory purchasing behaviour of wine.

Kata Kunci : objective knowledge, subjective knowledge, purchasing.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2016_TA_MJ_022111216-A-Halaman-Judul.pdf
2.	2016_TA_MJ_022111216-Bab-1.pdf
3.	2016_TA_MJ_022111216-Bab-2.pdf
4.	2016_TA_MJ_022111216--Bab-3.pdf
5.	2016_TA_MJ_022111216-Bab-4.pdf
6.	2016_TA_MJ_022111216--Bab-5.pdf
7.	2016_TA_MJ_022111216-Daftar-Pustaka.pdf	4
8.	2016_TA_MJ_022111216--Lampiran.pdf

Abstrak
Abstract

T ujuan dari penelitian ini adalah untuk menganalisa pengaruh Objective Knowledge dan Subjective Knowledge terhadap Exploratory Purchasing Behaviour of Wine. Data diperoleh dengan cara menyebarkan kuisioner kepada 99 responden di Fakultas Ekonomi dan Bisnis Universitas Trisakti yang minum Wine 2 kali dalam 1 bulan terakhir. Data yang digunakan adalah data cross-sectional dan menggunakan purposive sampling sebagai metode pegambilan sampel. Alat analisis yang digunakan adalah Analisis Regresi Berganda.Hasil pengujian hipotesa menunjukkan bahwa Objective Knowledge tidak terbukti memiliki pengaruh secara signifikan terhadap Exploratory Purchasing Behaviour of Wine dan Subjective Knowledge terbukti memiliki pengaruh secara signifikan terhadap Exploratory Purchasing Behaviour of Wine.

T he purpose of this study was to analyze the effect of Objective and Subjective Knowledge Knowledge of the Exploratory Purchasing Behaviour of Wine. Data obtained by distributing questionnaires to 99 respondents at the Faculty of Economics and Business, University of Trisakti who drink wine 2 times in the last 1 month. The data used is the cross-sectional data and using purposive sampling as a method pegambilan sample. The analysis tool used is regression analysis Berganda.Hasil hypothesis testing showed that Objective Knowledge is not shown to have a significant influence on the Exploratory Purchasing Behaviour of Subjective Knowledge Wine and proved to have a significant influence on the Exploratory Purchasing Behaviour of Wine.