Antecedants green purchasing behavior

DETAIL KOLEKSI

Antecedants green purchasing behavior

Oleh : Muhamad Ilham Mustofa

Info Katalog

Nomor Panggil : 022001701053

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2021

Pembimbing 1 : Ganawati

Subyek : Marketing

Kata Kunci : interpersonal influence, altruism, environmental knowledge, environmental attitude, green purchasing

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2021_TA_MJ_022001701053_-Halaman-Judul.pdf	11
2.	2021_TA_MJ_022001701053_Lembar-Pengesahan.pdf	6
3.	2021_TA_MJ_022001701053_Bab-I-Pendahuluan.pdf.pdf	7
4.	2021_TA_MJ_022001701053_Bab-2-Tinjauan-Pustaka.pdf.pdf
5.	2021_TA_MJ_022001701053_Bab-3-Metodologi-Penelitianpdf.pdf
6.	2021_TA_MJ_022001701053_Bab-4-analisis-dan-pembahasan-pdf.pdf
7.	2021_TA_MJ_022001701053_Bab-5-Kesimpulan-pdf.pdf
8.	2021_TA_MJ_022001701053_Daftar-Pustaka-pdf.pdf	6
9.	2021_TA_MJ_022001701053_Lampiran.pdf.pdf

Abstrak
Abstract

P enelitian ini bertujuan untuk mencari tahu, menguji, dan menganalisis antecedents green purchasing behavior. Sampel yang digunakan yaitu sebanyak 160 responden. Teknik pengambilan sampel yang digunakan yaitu purposive sampling dan metode analisa yang digunakan yaitu Structural Equation Model (SEM) dengan bantuan software AMOS 24. Hasil penelitian ini menunjukkan bahwa interpersonal influence berpengaruh positif terhadap environmental attitude, altruism berpengaruh positif terhadap environmental attitude, environmental knowledge berpengaruh positif terhadap environmental attitude, dan environmental attitude berpengaruh positif terhadap green purchasing behaviour.

T his study aims to find out, test, and analyze antecedents green purchasing behavior. The sample used is 160 respondents. The sampling technique used is purposive sampling and the analytical method used is the Structural Equation Model (SEM) with the help of AMOS 24 software. The results of this study indicate that interpersonal influence has a positive effect on environmental attitude, altruism has a positive effect on environmental attitude, environmental knowledge has a positive effect on environmental attitude, and environmental attitude has a positive effect on green purchasing behavior.