Pengaruh environmental knowledge integration, green innovation, green ambidexterity terhadap environmental performance pada UMKM di area wisata, Melonguane Talaud
P enelitian ini bertujuan untuk menganalisis pengaruh Environmental Knowledge Integration, Green Innovation, Green Ambidexterity terhadap Environmental Performance pada karyawan UMKM di Area Wisata (SWM Area), Melonguane Talaud dengan menggunakan statistik deskriptif dan regresi linear berganda. Pengumpulan data dilakukan dengan menggunakan kuesioner yang disebarkan secara online melalui media google form denganpopulasi sebanyak 110 responden. Hasil dari penelitian ini adalah terdapat pengaruh positif Environmental Knowledge Integrationterhadap Environmental Performance, terdapat pengaruh positif Green Innovationterhadap Environmental Performance, Green Ambidexterityberpengaruh positif terhadap Environmental Performance pada karyawan UMKM area wisata (SWM Area) Melonguane Talaud. Implikasi manajerial dalam penelitian ini agar UMKM dapat meningkatkan pengetahuan serta pemahaman yang berkaitan dengan pengelolaan lingkungan dan menerapkan strategi yang tepat terkait pelestarian lingkungan
T his study aims to analyze the effect of Environmental Knowledge Integration, Green Innovation, Green Ambidexterity on Environmental Performance in SMES employees in the Tourism Area (SWM Area), Melonguane Talaud using descriptive statistics and multiple linear regression. Data collection was carried out using questionnaires distributed online through google form media with a population of 110 respondents. The results of this study are that there is a positive influence of Environmental Knowledge Integration on Environmental Performance, there is a positive influence of Green Innovation on Environmental Performance , Green Ambidexterity has a positive effect on Environmental Performance in SMES employees of the Melonguane Talaud tourist area (SWM Area). The managerial implications in this study are so that MSMEs can increase knowledge and understanding related to environmental management and implement appropriate strategies related to environmental conservation.