Konsekuensi environmental attitude
Info Katalog
File Repositori
Nomor Panggil : 022001902065
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Subyek : Marketing--Management
Kata Kunci : environmental attitude, ecotourism identity, hedonism in ecotourism, ecotourism intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TA_SMJ_022001902065_Halaman-Judul.pdf | 11 | |
| 2. | 2024_TA_SMJ_022001902065_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2024_TA_SMJ_022001902065_Bab-1-Pendahuluan.pdf | 10 | |
| 4. | 2024_TA_SMJ_022001902065_Bab-2-Tinjauan-Pustaka.pdf | 13 |
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| 5. | 2024_TA_SMJ_022001902065_Bab-3-Metode-Penelitian.pdf | 15 |
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| 6. | 2024_TA_SMJ_022001902065_Bab-4-Analisis-dan-Pembahasan.pdf | 15 |
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| 7. | 2024_TA_SMJ_022001902065_Bab-5-Kesimpulan.pdf | 3 | |
| 8. | 2024_TA_SMJ_022001902065_Daftar-Pustaka.pdf | 8 | |
| 9. | 2024_TA_SMJ_022001902065_Lampiran.pdf | 15 |
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P enelitian ini bertujuan untuk menguji konsekunsi environmental attitude yang terdiri dari, ecotourism identity, ecotourism intention, ecotourism hedonism. Motede sampling yang digunakan adalah non probability sampling dengan teknik purposive sampling. Sebanyak 200 responden yang mengetahui keberadaan destinasi ekowisata. Taman Nasional Ujung Kulon, Taman Nasional Bunaken, Taman Nasional Way Kambas, berpartisipasi dalam penelitian ini. Data dikumpulkan melalui kuesioner secara cross sectional. Kemudian data dianalisa menggunakan SEM Structure Equation Modeling. Hasil pengujian hipotesa menujukkan terdapat pengaruh positive Enverionmetal attitude terhadap Ecotorusim intention, Ecotourism identity, Hedonism in Ecotourism, namun Hedonism in Ecotourism tidak berpengaruh terhadap Ecotourism intention. Hasil penelitian ini dapat memberi masukan bagi pengelola destinasi ekowisata agar dapat merancang strategi promosi yang tepat.
T his research aims to examine the consequences of environmental attitude which consists of, ecotourism identity, ecotourism intention, and ecotourism hedonism. The sampling method used is non-probability sampling with a purposive sampling technique. A total of 200 respondents knew about the existence of ecotourism destinations. Ujung Kulon National Park, Bunaken National Park, Way Kambas National Park participated in this research. Data was collected through a cross-sectional questionnaire. Then the data was analyzed using SEM Structure Equation Modeling. The results of hypothesis testing show that there is a positive influence of Environmental attitude on Ecotourism intention, Ecotourism identity, and Hedonism in Ecotourism, but Hedonism in Ecotourism does not affect Ecotourism intention. The results of this research can provide input for ecotourism destination managers so they can design appropriate promotional strategies.
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