Anteseden ecoturism intention
P enelitian ini bertujuan untuk menganalisa pengaruh Future Time Perspective, Environmental Concern, dan Eco Destination Image terhadap Ecoturism Intention. Sampel yang digunakan dalam penelitian ini berjumlah 180 responden dengan karakteristik yang mengetahui keberadaan destinasi ekowisata dan pernah mengunjungi destinasi ekowisata Taman Wisata Ujung Kulon, Taman Nasional Bunaken, Taman Nasional Way Kambas dengan menyebarkan kuesioner. Teknik pengambilan sampel yang digunakan yaitu Purposive sampling. Data dianalisis menggunakan metode SEM dengan alat SPSS dan AMOS.Hasil menunjukkan bahwa 1. Environmental Concern berpengaruh positif terhadap Eco Tourism Intention 2. Future Time Perspective berpengaruh positif terhadap Environmental Concern 3. Future Time Perspective tidak berpengaruh terhadap Eco Tourism Intention 4. Eco Destination Image berpengaruh positif terhadap Eco Tourism Intention 5. Eco Destination Image berpengaruh positif terhadap Environmental Concern. Hasil penelitian ini dapat bermanfaat bagi pengelola destinasi ekowisata untuk merancang strategi promosi yang tepat.
T his study aims to analyze the influence of Future Time Perspective, Environmental Concern, and Eco Destination Image on Ecotourism Intention. The sample used in this study amounted to 180 respondents with characteristics who knew the existence of ecotourism destinations and had visited ecotourism destinations Ujung Kulon Tourism Park, Bunaken National Park, Way Kambas National Park by distributing questionnaires. The sampling technique used was purposive sampling. Data were analyzed using the SEM method with SPSS and AMOS tools. The results show that 1. Environmental Concern has a positive effect on Eco Tourism Intention 2. Future Time Perspective has a positive effect on Environmental Concern 3. Future Time Perspective has no effect on Eco Tourism Intention 4. Eco Destination Image has a positive effect on Eco Tourism Intention 5. Eco Destination Image has a positive effect on Environmental Concern. The results of this study can be useful for ecotourism destination managers to design the right promotional strategy.