Antecedents and consequences of intention to purchase green skincare products
Info Katalog
File Repositori
Nomor Panggil : 022001803011
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Luki Adiati Pramono
Subyek : Marketing - Management
Kata Kunci : theory of planned behavior, environmental concern, availability of green skincare products, purchase
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_KI_022001803011_Halaman-Judul.pdf | 8 | |
| 2. | 2022_TA_KI_022001803011_Lembar-Pengesahan.pdf | ||
| 3. | 2022_TA_SMJ_022001803011_Bab-1-Pendahuluan.pdf | 7 | |
| 4. | 2022_TA_SMJ_022001803011_Bab-2-Tinjaun-Pustaka.pdf |
|
|
| 5. | 2022_TA_SMJ_022001803011_Bab-3-Metodologi-Penelitian.pdf |
|
|
| 6. | 2022_TA_SMJ_022001803011_Bab-4-Analisis-dan-Pembahasan.bak.pdf |
|
|
| 7. | 2022_TA_SMJ_022001803011_Bab-5-Kesimpulan.pdf |
|
|
| 8. | 2022_TA_KI_022001803011_Daftar-Pustaka.pdf | ||
| 9. | 2022_TA_SMJ_022001803011_Lampiran.pdf |
|
P enelitian ini bertujuan untuk mengetahui faktor apa saja yang dapat mempengaruhi minat pelanggan dalam membeli produk green skincare. Structural Equation Modeling (SEM) digunakan sebagai metode pada penelitian ini dengan beberapa variabel prediktor seperti environmental concern, attitude towards green skincare products, subjective norm, perceived behavior control, dan availability of green skincare products. Jumlah responden yang digunakan adalah sebanyak 432 orang, dengan kriteria responden yang pernah membeli atau menggunakan produk green skincare. Hasil penelitian ini menunjukan bahwa environmental concern, attitude towards green skincare products, subjective norm, perceived behavior control, dan availability of green skincare products menunjukan hasil yang signifikan dan berpengaruh positif terhadap intention to purchase green skincare products. Hal tersebut disebabkan oleh concern dan sikap masyarakat terhadap lingkungan, influence dari orangorang terdekat, kontrol akan suatu keputusan, dan kesediaan green skincare dimana-mana.Diketahui juga bahwa intention to purchase green skincare products memediasi secara parsial dalam pengaruh antar environmental concern, attitude towards green skincare products, subjective norm, perceived behavior control, dan availability of green skincare products terhadap purchase of green skincare products. Maka dari itu, disarankan untuk penelitian selanjutnya dapat menambahkan jumlah responden, melakukan penelitian di negara lain, dan menambahkan variabel price karena menurut peneliti sebelumnya, variabel price memiliki pengaruh yang signifikan terhadap variabel
T his study aims to determine what factors influence customer interest in buying green skincare products. The method used is Structural Equation Modelling (SEM) with several predictors such as environmental concern, attitude towards green skincare products, subjective norm, perceived behavior control, and availability of green skincare products. The number of respondents used was 432 people, with the criteria of respondents who had ever bought or used green skincare products. This study indicates that environmental concern, attitude towards green skincare products, subjective norm, perceived behavior control, and availability of green skincare products show significant results and positively affect the intention to purchase green skincare products. These are due to people's concerns and attitudes towards the environment, the influence of those closest to them, control over a decision, and the availability of green skincare everywhere. It is also known that the intention to purchase green skincare productspartially mediates the influence. The relationships are between environmental concerns,attitude towards green skincare products, subjective norms, perceived behavior control, and availability of green skincare products toward purchasing green skincare products. Therefore, it is suggested for further research to increase the number of respondents, conduct research in other countries, and add the price variable because, according to previous researchers, the price variable has a significant effect on the variable.
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Dampak kecerdasan buatan (artificial intelligence) pada niat pembelian dalam e - commerce
FEB - Usakti
Pengaruh ulasan pelanggan online terhadap niat membeli konsumen wanita muda di indonesia
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh content, information credibility, expertise, dan attractiveness terhadap buyers purchase decision
FEB - Usakti
Analisis faktor-faktor yang memengaruhi keinginan niat untuk membeli produk makanan organik.
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh brand trust, brand affect terhadap purchase loyalty dan attitudinal loyalty pada produk The Body Shop
FEB - Usakti
Pengaruh perceived price offer fairness dan pricing procedure fairness terhadap satisfaction with the purchase
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3223)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)