Faktor-faktor yang mempengaruhi green buying behavior
Info Katalog
File Repositori
Nomor Panggil : 022152014
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2021
Pembimbing 1 : Moch Sabur
Subyek : Marketing - Environmental aspects
Kata Kunci : environmental concern, personal norms, perceived value, willingness to pay premium, green purchase i
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2021_TA_SMJ_022152014_Halaman-Judul.pdf | ||
| 2. | 2021_TA_SMJ_022152014_Lembar-Pengesahan.pdf | 7 | |
| 3. | 2021_TA_SMJ_022152014_Bab-1-Pendahuluan.pdf | ||
| 4. | 2021_TA_SMJ_022152014_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2021_TA_SMJ_022152014_Bab-3-Metodologi-Penelitian.pdf |
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| 6. | 2021_TA_SMJ_022152014_Bab-4-Analisi-dan-Pembahasan.pdf |
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| 7. | 2021_TA_SMJ_022152014_Bab-5-Kesimpulan.pdf |
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| 8. | 2021_TA_SMJ_022152014_Daftar-Pustaka.pdf | ||
| 9. | 2021_TA_SMJ_022152014_Lampiran.pdf |
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P enelitian ini bertujuan untuk mencari tahu, menguji, dan menganalisis faktor-faktoryang mempengaruhi green buying behavior. Sampel yang digunakan dalampenelitian ini berjumlah 230 responden dan dikumpulkan dengan metode nonprobabilitysampling dengan teknik purposive sampling. Pengujian dilakukan denganmetode structural equation model (SEM). Hasil dari penelitian ini adalah (1)environmental concern berpengaruh terhadap green purchase intention, (2) personalnorms berpengaruh terhadap green purchase intention, (3) perceived valueberpengaruh terhadap green purchase intention, (4) willingness to pay premiumberpengaruh terhadap green purchase intention, dan (5) green purchase intentionberpengaruh terhadap green buying behavior.
T he objectives of this study are to find out, examine, and analyze factors affectinggreen buying behavior. The samples being used in this study are 230 respondents.The data collection method being used by this study is non-probability samping withpurposive sampling tecnique. The testing is conducted by structural equation model(SEM) method. The findings of this study are: (1) environmental concern has aneffect on green purchase intention, (2) personal norms has an effect on greenpurchase intention, (3) perceived value has an effect on green purchase intention, (4)willingness to pay premium has an effect on green purchase intention, and (5) greenpurchase intention has an effect on green buying behavior.
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