Anteseden dan konsekuensi dari greeen purchase intentions

DETAIL KOLEKSI

Anteseden dan konsekuensi dari greeen purchase intentions

Oleh : Astika Nithasyah Setiawan

Info Katalog

Nomor Panggil : 022001906001

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Dyah Astarini

Subyek : Marketing management;Green marketing

Kata Kunci : green purchase attitude, subjective norm, perceived behavioral control, green purchase intention, an

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_-022001906001-_Halaman-Judul.pdf	11
2.	2023_TA_SMJ_-022001906001-_Lembar-Pengesahan.pdf	6
3.	2023_TA_SMJ_-022001906001-_Bab-1-Pendahuluan.pdf	12
4.	2023_TA_SMJ_-022001906001-_Bab-2-Tinjauan-Pustaka.pdf	19
5.	2023_TA_SMJ_-022001906001-_Bab-3-Metode-Penelitian.pdf	24
6.	2023_TA_SMJ_-022001906001-_Bab-4-Analisis-dan-Pembahasan.pdf	20
7.	2023_TA_SMJ_-022001906001-_Bab-5-Kesimpulan.pdf	6
8.	2023_TA_SMJ_-022001906001-_Daftar-Pustaka.pdf	6
9.	2023_TA_SMJ_-022001906001-_Lampiran.pdf	21

Abstrak
Abstract

P enelitian ini bertujuan menguji dan menganalisis peran green purchase attitude, subjective norms, dan perceived behavioral control terhadap green purchase intentions dan Green Purchase Behavior pada kosmetik ramah lingkungan. Rancangan penelitian ini adalah dengan melakukan uji hipotesis atau hypotesis testing.Sampelyang digunakan dalam penelitian ini berjumlah 224 responden.Teknik pengambilan sampel yang digunakan adalah purposive sampling.Kriteriaresponden pada penelitian ini adalah individual yang membeli dan mengkonsumsi kosmetik ramah lingkungan lokal dan non lokal minimal 3 bulan terakhir.Datadianalisis menggunakan metode structural equation model (SEM). Hasilpenelitian ini menunjukan bahwaGreen Purchase Attitudeberpengaruh positif terhadap Green Purchase Intentions, Perceived Behavioral Controlberpengaruh positif terhadap Green Purchase Intentions,Companies Green Communicationberpengaruh positif terhadap Green Purchase Intentions, dan Green Purchase Intentions berpengaruh positif terhadap Green Purchase Behavior.Sedangkan subjective norms tidak berpengaruh terhadap Green Purchase Intentions.penelitian selanjutnya dapat menambahkan variabel lain seperti green trust dan green perceived value.

T his study aims to examine and analyze the role of Green Purchase Attitude, Subjective Norms, and Perceived Behavioral Controlon Green Purchase Intentions and Green Purchase Behaviorin eco-friendly cosmetics. The design of this research is to do hypothesis testing or hypothesis testing. The sample used in this study was 224 respondents. The sampling technique used was purposive sampling. Data were analyzed using the Structural Equation Model (SEM) method. The criteria for respondents in this study were individuals bought and consumed local and non-local eco-friendly cosmetics for at least the last 3 months.The results indicatGreen Purchase Attitudehas a positive effect toward Green Purchase Intentions, Perceived Behavioral Controlhas a positive effect toward Green Purchase Intentions, Companies Green Communicationhas a positive effect toward Green Purchase Intentions, and Green Purchase Intentions has a positive effect toward Green Purchase Behavior. Meanwhile, subjective norms has no effect toward Green Purchase Intentions. For future research can add other variabels such as green trust dan green perceived value