Anteseden dan konsekuensi dari information usefulness dan information adoption
Info Katalog
File Repositori
Nomor Panggil : 022001708015
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2020
Pembimbing 1 : Adiati Hardjanti
Subyek : Information credibility
Kata Kunci : information quality, information credibility, needs of information, attitude towards information.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2020_TA_022001708015_Halaman-Judul.pdf | 18 | |
| 2. | 2020_TA_022001708015_Bab-1.pdf | ||
| 3. | 2020_TA_022001708015_Bab-2.pdf |
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| 4. | 2020_TA_022001708015_Bab-3.pdf |
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| 5. | 2020_TA_022001708015_Bab-4.pdf |
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| 6. | 2020_TA_022001708015_Bab-5.pdf |
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| 7. | 2020_TA_022001708015_Daftar-Pustaka.pdf | 8 | |
| 8. | 2020_TA_022001708015_Lampiran.pdf |
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P enelitian ini bertujuan untuk menguji apakah terdapat pengaruh Informationterhadap Brand Image. Penelitian ini menggunakan data cross-sectional denganmenggunakan kuesioner untuk pengumpulan data. Teknik pengambilan sampeldalam penelitian ini adalah non-probability sampling, khususnya purposivesampling. Populasi dalam penelitian ini adalah konsumen yang pernah melakukanpembelian produk herbalife dan melihat iklan herbalife di media sosial danmengambil 318 sampel konsumen. Alat analisa yang digunakan adalah StructuralEquation Modelling (SEM) dengan menggunakan bantuan program Analysis ofMoment Stucture (AMOS). Hasil penelitian ini menunjukan bahwa (1) InformationQuality berpengaruh positif terhadap Information Usefulness, (2) InformationQuality tidak berpengaruh positif terhadap Information Adoption, (3) InformationCredibility berpengaruh positif terhadap Information Usefulness, (4) InformationCredibility berpengaruh positif terhadap Information Adoption, (5) Needs ofInformation tidak berpengaruh positif terhadap Information Usefulness (6) Needs of Infomation berpengaruh positif terhadap Information Adoption, (7) Attitude towardsInformation tidak berpengaruh positif terhadap Information Usefulness, (8) Attitudetowards Information berpengaruh positif terhadap Information Adoption, (9)Information Usefulness tidak berpengaruh terhadap Information Adoption, (10)Information Usefulness berpengaruh positif terhadap Information Brand ImageFunctional, (11) Information Usefulness berpengaruh positif terhadap Brand ImageSymbolic, (12) Information Adoption tidak berpengaruh positif terhadap BrandImage Functional, (13) Information Adoption tidak berpengaruh positif terhadapBrand Image Symbolic.
T his study aimed to examine whether there is an influence of Information to BrandImage. This study used cross-sectional data and questionnaires for data collecting.The samplig technique used un this research is non probability sampling. Which ispurposive sampling. Consumers who bought herbalife products and saw herbalifeadvertisements on social media and took 318 consumer samples. This study used theStructural Equation Modelling (SEM) method, and uses the Analysis of MomentStructure (AMOS) program to support the study. The result of this study indicatesthat (1) Information Quality is positively affected to Information Usefulness, (2)Information Quality is negatively affected to Information Adoption, (3) InformationCredibility is positively affected to Informartion Usefulness, (4) InformationCredibility is postively affected to Information Adoption, (5) Needs of Information is negatively affected to Information Usefulness, (6) Needs of Information is positivelyaffected to Information Adoption, (7) Attitude towards Information is positivelyaffected to Information Usefulness, (8) Attitude towards Information is negativelyaffected to Information Adoption, (9) Information Usefulness is negatively toInformation Adoption, (10) Information Usefulness is positively affected to BrandImage Functional, (11) Information Usefulness is positively affected to Brand ImageSymbolic, (12) Information Adoption is negatively affected to Brand ImageFunctional, (13) Information Adoption is negatively affected to Brand ImageSymbolic.
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