Pengaruh perceived value pelanggan terhadap minat beli melalui aplikasi gofood di Indonesia
Info Katalog
File Repositori
Nomor Panggil : 022001800029
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Willy Arafah
Subyek : Customer satisfaction - Marketing
Kata Kunci : information quality, source credibility, review valence, navigation system.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2022_TA_SMJ_022001800029_Halaman-Judul.pdf | 12 | |
| 2. | 2022_TA_SMJ_022001800029_Lembar-Pengesahan1.pdf | 4 | |
| 3. | 2022_TA_SMJ_022001800029_Bab-1_Pendahuluan.pdf | 6 | |
| 4. | 2022_TA_SMJ_022001800029_Bab-2_Tinjauan-Pustaka.pdf |
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| 5. | 2022_TA_SMJ_022001800029_Bab-3_Metodelogi-Penelitian.pdf |
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| 6. | 2022_TA_SMJ_022001800029_Bab-4_Analisis-Dan-Pembahasan.pdf |
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| 7. | 2022_TA_SMJ_022001800029_Bab-5_Kesimpulan.pdf |
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| 8. | 2022_TA_SMJ_022001800029_Daftar-Pustaka.pdf | 11 | |
| 9. | 2022_TA_SMJ_022001800029_Lampiran.pdf |
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P enelitian ini bertujuan untuk melihat apakah nilai yang dirasakanpengguna layanan Gofood dapat menciptakan kembali niat beli konsumen padabrand tersebut. Penelitian ini dilakukan di Jabodetabek dengan 337 pelangganlayanan Gofood sebagai responden. Data dikumpulkan dengan mendistribusikansurvei online yang berisi 50 pertanyaan pada Skala Likert 1 sampai 5. MetodeSmart-PLS versi 3.2.9 digunakan untuk mengevaluasi data.Hasil dari pnelitian menunjukan bahwa tidak terdapat pengaruh InformationQuality terhadap Perceived Value, terdapat pengaruh positif Source Credibilityterhadap Perceived Value, terdapat pengaruh negatif Review valence terhadapPerceived Value, tidak terdapat pengaruh Navigation System terhadap PerceivedValue, tidak terdapat pengaruh Compatibility terhadap Perceived Value, terdapatpengaruh positif Ease of Use terhadap Perceived Value, terdapat pengaruh positifFood Quality terhadap Perceived Value, terdapat pengaruh positif Cuisiner Qualityterhadap Perceived Value, terdapat pengaruh positif Service Quality terhadapPerceived Value, terdapat pengaruh positif Perceived Value terhadap PurchaseIntention.
T his study aims to see whether the perceived value of Gofood service userscan recreate consumers' purchase intentions for the brand. This research wasconducted in Greater Jakarta with 337 Gofood service customers as respondents.Data was collected by distributing an online survey containing 50 questions on aLikert Scale of 1 to 5. The Smart-PLS version 3.2.9 method was used to developthe data.The results of the research show that there is no influence of InformationQuality on Perceived Value, there is a positive influence of Source Credibility onPerceived Value, there is a negative influence of Review valence on PerceivedValue, there is no influence of the Navigation System on Perceived Value, there isno influence of Compatibility on Perceived Value, there is There is a positive influence of Ease of Use on Perceived Value, there is a positive influence of FoodQuality on Perceived Value, there is a positive influence of Cuisiner Quality onPerceived Value, there is a positive influence of Service Quality on PerceivedValue, there is a positive influence of Perceived Value on Purchase Intention.
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