Pengaruh social media influencer terhadap purchase intention pada industri kosmetik lokal di indonesia
Info Katalog
File Repositori
Nomor Panggil : 022002001071
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Robert Kristaung
Subyek : Marketing -- Management
Kata Kunci : argument quality; source credibility; kindess;consumer well-being; puchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TA_SMJ_022002001071_Halaman-Judul.pdf | 11 | |
| 2. | 2024_TA_SMJ_022002001071_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2024_TA_SMJ_022002001071_Bab-1-Pendahuluan.pdf | 9 | |
| 4. | 2024_TA_SMJ_022002001071_Bab-2-Tinjauan-Pustaka.pdf | 19 |
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| 5. | 2024_TA_SMJ_022002001071_Bab-3-Metode-Penelitian.pdf | 20 |
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| 6. | 2024_TA_SMJ_022002001071_Bab-4-Hasil-dan-Pembahasan.pdf | 12 |
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| 7. | 2024_TA_SMJ_022002001071_Bab-5-Kesimpulan.pdf | 4 | |
| 8. | 2024_TA_SMJ_022002001071_Daftar-Pustaka.pdf | 8 | |
| 9. | 2024_TA_SMJ_022002001071_Lampiran.pdf | 26 |
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P enelitian ini bertujuan menguji dan menganalisis pengaruh dari argumentquality, source credibility, kindness, consumer well-being dan purchase intention padaindustri kosmetik lokal di Indonesia.Teknik pengambilan sampel yang digunakanadalah purposive sampling dan diperoleh 200 orang responden yang menggunakankosmetik lokal. Metode pengumpulan data adalah survey dengan menyebarkankuesioner kepada responden melalui Google Form. Data dianalisis menggunakanmetode Structural Equation Model (SEM). Hasil penelitian ini menunjukkan bahwaArgument Quality tidak berpengaruh positif terhadap Consumer Well-Being. Sourcecredibility berpengaruh positif terhadap Consumer Well-Being. Kindness berpengaruhpositif terhadap Consumer Well-Being. Consumer Well-Being berpengaruh positifterhadap Purchase Intention.
T his research aims to test and analyze the influence of the arguments quality,source credibility, kindness, consumer well-being and purchase intention on the localcosmetics industry in Indonesia. The sampling technique used was purposive samplingand 200 respondents were obtained who used local cosmetics. The data collectionmethod is a survey by distributing questionnaires to respondents via Google Form.Data is analyzed using the Structural Equation Model (SEM) method. The results ofthis research indicate that Argument Quality does not have a positive effect onConsumer Well-Being. Source credibility has a positive effect on Consumer Well-Being. Kindness has a positive effect on Consumer Well-Being. Consumer Well-Being has a positive effect on Purchase Intention.
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