T he objective of the empirical study is to examine and to analyze the effect of WebDesign, Information quality, delivery service on Repurchase Intention mediated by ESatisfcationof beauty e-commecre. Distributing questionnaires to 140 respondents assamples. In this study, the sampling method used non-probability sampling, usingpurposive sampling technique. The data analysis methods used are Structural Equation Modeling (SEM), SPSS andAMOS22 software. The results show (1) the Web Design variables have positive effecton Repurchase Intention and is supported. (2) the Information Quality variables havepositive effect on E-Satisfaction and is supported. (3) the Delivery Service variableshave positive effect on E-Satisfaction and is supported.(4) the E-Satisfaction variableshave significant and positive effect on Repurchase Intention and is supported. It ishoped that future researchers will be able to add new variables that are relevant torepurchase intention, including suggestions to include brand engagement variables and trust variables. Future researchers can be advised to conduct research with a broaderscope, not only in the beauty e-commerce sector, but in the e-commerce industry.fashion retail commerce or household equipment e-commerce, adding a survey periodto strengthen the results of the research.